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1995-1998
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electronic word-of-mouth elasticity
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You, Ya
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The impact of user-generated content and traditional media on customer acquisition and retention
You, Ya
;
Joshi, Amit M.
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 213-233
Persistent link: https://www.econbiz.de/10012260459
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2
A meta-analysis of electronic word-of-mouth elasticity
You, Ya
;
Vadakkepatt, Gautham G.
;
Joshi, Amit M.
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 19-39
Persistent link: https://www.econbiz.de/10010507912
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