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~subject:"Social Web"
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Vollero, Agostino
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Siano, Alfonso
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Italian journal of marketing : ITJM
2
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Corporate communications : an international journal
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E-marketing in developed and developing countries : emerging practices
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ECONIS (ZBW)
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1
Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages
Amabile, Sara
;
Conte, Francesca
;
Vollero, Agostino
; …
- In:
Italian journal of marketing : ITJM
2022
(
2022
)
3
,
pp. 341-369
Persistent link: https://www.econbiz.de/10013461644
Saved in:
2
Social media and consumer power : opportunities and challenges for digital marketing activities
Vollero, Agostino
;
Valentini, Chiara
- In:
Contemporary issues in digital marketing
,
(pp. 105-115)
.
2022
Persistent link: https://www.econbiz.de/10012698299
Saved in:
3
Self-production in an upcycling online community : shared knowledge, collaborative ideas and creation of value
Coppola, Carla
;
Vollero, Agostino
;
Conte, Francesca
; …
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
2/3
,
pp. 231-248
Persistent link: https://www.econbiz.de/10012305797
Saved in:
4
CEO communication: engagement, longevity and founder centrality : an exploratory study in Italy
Conte, Francesca
;
Siano, Alfonso
;
Vollero, Agostino
- In:
Corporate communications : an international journal
22
(
2017
)
3
,
pp. 273-291
Persistent link: https://www.econbiz.de/10011778465
Saved in:
5
Challenges and opportunities of consumer empowerment in online reputation management
Vollero, Agostino
;
Siano, Alfonso
- In:
E-marketing in developed and developing countries : …
,
(pp. 1-18)
.
2013
Persistent link: https://www.econbiz.de/10009775785
Saved in:
6
Exploring the role of online consumer empowerment in reputation building : research questions hypotheses
Siano, Alfonso
;
Vollero, Agostino
;
Palazzo, Maria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10009373375
Saved in:
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