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~subject:"Social Web"
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Social Web
China
23
Consumer behaviour
8
Konsumentenverhalten
8
Social web
6
Theorie
6
Theory
6
E-commerce
5
Electronic Commerce
5
Online retailing
5
Online-Handel
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Firm performance
4
Information technology
4
Informationstechnik
4
Internet marketing
4
Online-Marketing
4
Unternehmenserfolg
4
Advertising
3
Advertising effects
3
Arbeitsleistung
3
Arbeitsverhalten
3
B-to-B-Marketing
3
Business-to-business marketing
3
Digitalisierung
3
Digitization
3
Economic growth
3
Greenhouse gas emissions
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Innovation
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Lieferantenmanagement
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Nachhaltige Entwicklung
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Organisatorischer Wandel
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Organizational change
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Supplier relationship management
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Sustainable development
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Taiwan
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Liu, Martin J.
5
Luo, Jun
3
Tóth, Zsófia
2
Yannopoulou, Natalia
2
Agnihotri, Arpita
1
Bhattacharya, Saurabh
1
Huang, Zhao
1
Itani, Omar S.
1
Jin, Boyi
1
Koblarp Chandrasapth
1
Mrad, Mona
1
Schoefer, Klaus
1
Stakhiyevich, Pavel
1
Yuan, Liu
1
Yuan, Ruizhi
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Yuan, Russa
1
Zhao, Wei
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Electronic commerce research
1
Responsible Innovation Management
1
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ECONIS (ZBW)
6
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1
Interpreting and predicting social commerce intention based on knowledge graph analysis
Yuan, Liu
;
Huang, Zhao
;
Zhao, Wei
;
Stakhiyevich, Pavel
- In:
Electronic commerce research
20
(
2020
)
1
,
pp. 197-222
Persistent link: https://www.econbiz.de/10012224071
Saved in:
2
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
3
Understanding irresponsibility in digital advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
Saved in:
4
A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei
Koblarp Chandrasapth
;
Yannopoulou, Natalia
;
Schoefer, Klaus
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1103-1120
Persistent link: https://www.econbiz.de/10013185081
Saved in:
5
Examining social media engagement through health-related message framing in different cultures
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Yannopoulou, …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 349-360
Persistent link: https://www.econbiz.de/10013493990
Saved in:
6
Social media-related tensions on business-to-business markets : evidence from China
Luo, Jun
;
Tóth, Zsófia
;
Liu, Martin J.
;
Yuan, Ruizhi
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 293-306
Persistent link: https://www.econbiz.de/10012501922
Saved in:
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