Lee, Yong-Ki; Kim, Sally Y.; Chung, Namho; Ahn, Kwanghoon; … - In: Journal of Services Marketing 30 (2016) 4, pp. 398-410
Purpose Social commerce using social media has been on the rapid increase. Among various social commerce models, group-buying … has become the mainstream. There is a paucity of research related to how customers perceive value in group-buying … situations. This paper aims to examine and analyze various factors that influence perceived customer value in group-buying …