Godwin, Megan; Drennan, Judy; Previte, Josephine - In: Journal of Social Marketing 6 (2016) 3, pp. 294-314
Purpose The purpose of this paper is to explore the meso-level social forces that influence moderate drinking in young women’s friendship groups through the application of social capital theory. Design/methodology/approach A qualitative inquiry was undertaken utilising peer-paired and small...