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~subject:"Social web"
~subject:"Theorie"
~type:"article"
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Search: subject_exact:"Werbewirkung"
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Social web
Theorie
Werbewirkung
5,754
Advertising effects
5,738
Konsumentenverhalten
2,838
Consumer behaviour
2,837
Advertising
2,794
Werbung
2,766
Online-Marketing
1,590
Internet marketing
1,589
Markenführung
926
Brand management
925
Brand image
828
Markenimage
828
Social Web
530
USA
506
United States
505
Brand
426
Markenartikel
417
Emotion
393
Celebrity endorsement
370
Celebrity-Werbung
370
Marketingmanagement
326
Marketing management
325
advertising
322
Fernsehwerbung
281
Television advertising
281
Target group
280
Zielgruppe
280
Psychology of advertising
279
Werbepsychologie
279
Viral marketing
222
Virales Marketing
222
Experiment
218
Product Placement
206
Product placement
206
Perception
198
Wahrnehmung
197
Children
186
Kinder
186
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390
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61
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Book / Working Paper
377
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617
Aufsatz in Zeitschrift
617
Aufsatz im Buch
89
Book section
89
Conference paper
5
Konferenzbeitrag
5
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4
Fallstudie
4
Article
1
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Language
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English
650
German
58
Italian
2
Author
All
Gierl, Heribert
8
Chen, Huan
6
Esch, Franz-Rudolf
6
Arora, Taanika
5
Fogel, Joshua
5
Choi, Yung Kyun
4
Dodoo, Naa Amponsah
4
Fossen, Beth L.
4
Kerr, Gayle
4
Noort, Guda van
4
Pittman, Matthew
4
Sen, Sandipan
4
Steffenhagen, Hartwig
4
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Bigné Alcañiz, J. Enrique
3
Bright, Laura F.
3
Buzeta, Cristian
3
Dwivedi, Yogesh Kumar
3
Esteban, Lola
3
Hayes, Jameson L.
3
Huang, Yan
3
Kaiser, Harry M.
3
Kim, Jooyoung
3
King, Karen Whitehill
3
Mahdian, Mohammad
3
Nguyen Yen Thi Hoang
3
Orazi, Davide C.
3
Pitt, Leyland F.
3
Poels, Karolien
3
Rana, Meghna
3
Reich, Sandra
3
Schweidel, David A.
3
Torres, Ivonne M.
3
Wang, Ye
3
Yang, Shuai
3
Yoon, Sukki
3
Youn, Seounmi
3
Zhang, Jianqiang
3
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Published in...
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International journal of advertising : the review of marketing communications
37
International journal of internet marketing and advertising : IJIMA
26
Journal of business research : JBR
24
Journal of promotion management : innovations in planning and applied research
23
Journal of marketing communications
22
Journal of advertising research
20
Journal of retailing and consumer services
17
Marketing : ZFP ; journal of research and management
15
International journal of advertising : the quarterly review of marketing communications
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
International journal of electronic commerce : IJEC
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Psychology & marketing
9
Journal of current issues and research in advertising
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Cogent business & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of electronic commerce research : JECR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
American journal of agricultural economics
6
Marketing intelligence & planning
6
The journal of applied business research
5
Information systems research : ISR
4
Journal of internet commerce
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
The journal of product & brand management
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Advertising, promotion, and new media
3
European journal of marketing : EJM
3
International advertising and communication : current insights and empirical findings
3
International journal of consumer studies
3
International journal of market research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
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ECONIS (ZBW)
709
EconStor
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91
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
92
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
93
Virtual brand experience in digital reality advertising : conceptualization and measurement
Lee, Heejun
;
Cho, Chang-Hoan
- In:
Journal of consumer behaviour
22
(
2023
)
2
,
pp. 300-313
Persistent link: https://www.econbiz.de/10014251284
Saved in:
94
Source, message and medium? : the role of personal values in forming credibility perceptions of non-sponsored product review videos
Alsaeed, Ghadeer R.
;
Keeling, Kathleen Anne
; …
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1272-1297
Persistent link: https://www.econbiz.de/10014252281
Saved in:
95
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
96
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
97
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
98
Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth
;
Boeck, Harold
;
Trespeuch, Léo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
Saved in:
99
The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
Saved in:
100
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
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