//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social web
USA
Markenführung
10,443
Brand management
10,441
Consumer behaviour
5,979
Konsumentenverhalten
5,978
Markenimage
5,505
Brand image
5,504
Brand
3,656
Markenartikel
3,578
Beziehungsmarketing
2,057
Relationship marketing
2,057
Social Web
1,424
Intermediate goods
1,321
Vorleistungen
1,321
Online-Marketing
1,232
Internet marketing
1,230
Werbewirkung
915
Advertising effects
914
Marketing management
882
Marketingmanagement
879
Theorie
825
Theory
823
Luxury goods
615
Luxusgüter
615
Corporate reputation
610
Firmenimage
609
United States
567
Customer satisfaction
565
Kundenzufriedenheit
565
Advertising
539
Brand loyalty
539
HR marketing
528
Personalmarketing
528
Werbung
518
Einzelhandel
510
Retail trade
510
Emotion
483
Markentreue
454
International marketing
393
more ...
less ...
Online availability
All
Undetermined
1,143
Free
182
Type of publication
All
Article
1,864
Book / Working Paper
115
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Working Paper
Article in journal
1,875
Aufsatz im Buch
271
Book section
271
Graue Literatur
125
Non-commercial literature
125
Arbeitspapier
104
Case study
61
Fallstudie
61
Hochschulschrift
57
Collection of articles of several authors
44
Sammelwerk
44
Thesis
38
Aufsatzsammlung
29
Konferenzschrift
16
Reprint
13
Conference paper
12
Konferenzbeitrag
12
Ratgeber
12
Guidebook
11
Collection of articles written by one author
7
Sammlung
7
Interview
6
Conference proceedings
5
Amtsdruckschrift
3
Government document
3
Bibliografie
2
Festschrift
2
Bestimmungsbuch
1
Biografie
1
Company information
1
Dissertation u.a. Prüfungsschriften
1
Firmeninformation
1
Glossar enthalten
1
Glossary included
1
Lehrbuch
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
more ...
less ...
Language
All
English
1,946
German
29
French
4
Author
All
Loureiro, Sandra Maria Correia
12
Kunkel, Thilo
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Cova, Bernard
8
Feenstra, Robert C.
8
Melewar, T. C.
8
Christodoulides, George
7
Ganapati, Sharat
7
Hajli, Nick
7
Hollebeek, Linda D.
7
Shapiro, Joseph S.
7
Walker, Reed
7
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Bang, Nguyen
5
Bennett, Gregg
5
Bilro, Ricardo Godinho
5
Burmann, Christoph
5
Carvalho, Vasco M.
5
Chan-Olmsted, Sylvia M.
5
Dessart, Laurence
5
Guzman, Francisco
5
Harrigan, Paul
5
Heere, Bob
5
Khan, Aubhik
5
Ko, Eunju
5
Ko, Yong Jae
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Novy, Dennis
5
Pitt, Leyland F.
5
Rahman, Zillur
5
Rather, Raouf Ahmad
5
Rowley, Jennifer
5
Santoro, Emiliano
5
Schivinski, Bruno
5
more ...
less ...
Institution
All
Arizona / Department of Commerce
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Centre d'Observation Economique
1
Chambre de commerce et d'industrie de Paris
1
National Bureau of Economic Research
1
United States International Trade Commission / Office of Economics
1
Università commerciale Luigi Bocconi / Centro studi sui processi di internazionalizzazione
1
Universiṭat Bar-Ilan / Department of Economics
1
more ...
less ...
Published in...
All
Journal of business research : JBR
115
The journal of brand management : an international journal
86
The journal of product & brand management
77
Journal of retailing and consumer services
56
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing management : MM
25
Business horizons
24
Journal of marketing communications
24
Tourism management : research, policies, practice
23
International journal of advertising : the review of marketing communications
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing intelligence & planning
17
European journal of marketing : EJM
16
Journal of advertising research
16
Journal of fashion marketing and management
16
Journal of marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Working paper / National Bureau of Economic Research, Inc.
15
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
14
Journal of promotion management : JPM
14
Journal of strategic marketing
14
Psychology & marketing
14
Cogent business & management
13
Marketing theory
13
Journal of international consumer marketing
12
Technological forecasting & social change : an international journal
12
The IUP journal of brand management : IJBRM
12
Corporate reputation review : an international journal
11
International journal of advertising : the quarterly review of marketing communications
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of global marketing
11
Journal of the Academy of Marketing Science
11
Sport management review
11
European Sport management quarterly : ESMQ
10
more ...
less ...
Source
All
ECONIS (ZBW)
1,979
Showing
41
-
50
of
1,979
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
42
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
43
Lifting the hood of supply and demand for trademarks of start-ups : partial observability estimates
Power, Bernadette
;
Reid, Gavin C.
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
1
,
pp. 311-321
Persistent link: https://www.econbiz.de/10013467017
Saved in:
44
How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie
;
Rudeloff, Christian
- In:
Journal of small business and entrepreneurship : JSBE
35
(
2023
)
2
,
pp. 153-180
Persistent link: https://www.econbiz.de/10014234756
Saved in:
45
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
46
"I will always hate you"! : an investigation of the impact of anthropomorphism in online anti-brand communities
Brandão, Amélia Maria Pinto da Cunha
;
Popoli, Paolo
- In:
European business review
35
(
2023
)
3
,
pp. 444-466
Persistent link: https://www.econbiz.de/10014280585
Saved in:
47
Exploring the drivers of brand loyalty in a digitized world
Khattak, Toobah Sharif
;
Billah, Usamah Iyyaz
- In:
The Lahore journal of business
10
(
2022
)
2
,
pp. 109-140
Persistent link: https://www.econbiz.de/10014280614
Saved in:
48
Increasing sales through social media marketing : the role of customer brand attachment, brand trust, and brand equity
Heidari, Shahin
;
Zarei, Mehrnaz
;
Daneshfar, Alireza
; …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
1
,
pp. 224-234
Persistent link: https://www.econbiz.de/10014282108
Saved in:
49
Examining the role of social media marketing on brand love and its impact on brand centrality : the study of local fashion brands for the millennials
Mayasari, Iin
;
Haryanto, Handrix Chris
;
Hutagaol, …
- In:
Journal of Indonesian economy & business
38
(
2023
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014288345
Saved in:
50
Crowdsourcing innovation challenges : how participants react when their ideas are rejected
Vellera, Cyrielle
;
Jouny-Rivier, Elodie
; …
- In:
Creativity and innovation management
32
(
2023
)
1
,
pp. 158-173
Persistent link: https://www.econbiz.de/10014266430
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->