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Search: subject_exact:"Werbewirkung"
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Social web
Werbewirkung
5,754
Advertising effects
5,738
Konsumentenverhalten
2,838
Consumer behaviour
2,837
Advertising
2,794
Werbung
2,766
Online-Marketing
1,590
Internet marketing
1,589
Markenführung
926
Brand management
925
Brand image
828
Markenimage
828
Social Web
530
USA
506
United States
505
Brand
426
Markenartikel
417
Emotion
393
Celebrity endorsement
370
Celebrity-Werbung
370
Marketingmanagement
326
Marketing management
325
advertising
322
Fernsehwerbung
281
Television advertising
281
Target group
280
Zielgruppe
280
Psychology of advertising
279
Werbepsychologie
279
Viral marketing
222
Virales Marketing
222
Experiment
218
Product Placement
206
Product placement
206
Perception
198
Wahrnehmung
197
Children
186
Kinder
186
Theorie
181
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335
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59
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Book / Working Paper
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493
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493
Aufsatz im Buch
36
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36
Case study
4
Fallstudie
4
Conference paper
3
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3
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Language
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English
523
German
7
Author
All
Chen, Huan
6
Arora, Taanika
5
Fogel, Joshua
5
Choi, Yung Kyun
4
Dodoo, Naa Amponsah
4
Fossen, Beth L.
4
Noort, Guda van
4
Pittman, Matthew
4
Sen, Sandipan
4
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Bigné Alcañiz, J. Enrique
3
Bright, Laura F.
3
Buzeta, Cristian
3
Dwivedi, Yogesh Kumar
3
Hayes, Jameson L.
3
Huang, Yan
3
Kerr, Gayle
3
Kim, Jooyoung
3
King, Karen Whitehill
3
Nguyen Yen Thi Hoang
3
Orazi, Davide C.
3
Pitt, Leyland F.
3
Poels, Karolien
3
Rana, Meghna
3
Schweidel, David A.
3
Wang, Ye
3
Yoon, Sukki
3
Youn, Seounmi
3
Abbasi, Amir Zaib
2
Agnihotri, Arpita
2
Ahn, Sun Joo
2
Allard, M. June
2
Antheunis, Marjolijn L.
2
Balakrishnan, Janarthanan
2
Balasubramanian, Senthil Arasu
2
Belanche, Daniel
2
Bernritter, Stefan F.
2
Berthon, Pierre R.
2
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International journal of advertising : the review of marketing communications
35
International journal of internet marketing and advertising : IJIMA
26
Journal of business research : JBR
23
Journal of promotion management : innovations in planning and applied research
23
Journal of marketing communications
20
Journal of advertising research
17
Journal of retailing and consumer services
16
International journal of advertising : the quarterly review of marketing communications
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of current issues and research in advertising
8
Psychology & marketing
8
Cogent business & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of electronic commerce research : JECR
7
Journal of advertising : official publication of the American Academy of Advertising
6
Marketing intelligence & planning
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Information systems research : ISR
4
International journal of electronic commerce : IJEC
4
Journal of internet commerce
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
The journal of applied business research
4
Young consumers : insight and ideas for responsible marketers
4
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global marketing
3
Journal of marketing
3
Journal of marketing management : MM
3
Journal of marketing theory and practice : JMTP
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing : ZFP ; journal of research and management
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Advertising in new formats and media : current research and implications for marketers
2
Advertising, promotion, and new media
2
Business horizons
2
Corporate communications : an international journal
2
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ECONIS (ZBW)
530
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81
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
82
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
83
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
84
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
85
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
86
Virtual brand experience in digital reality advertising : conceptualization and measurement
Lee, Heejun
;
Cho, Chang-Hoan
- In:
Journal of consumer behaviour
22
(
2023
)
2
,
pp. 300-313
Persistent link: https://www.econbiz.de/10014251284
Saved in:
87
Source, message and medium? : the role of personal values in forming credibility perceptions of non-sponsored product review videos
Alsaeed, Ghadeer R.
;
Keeling, Kathleen Anne
; …
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1272-1297
Persistent link: https://www.econbiz.de/10014252281
Saved in:
88
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
89
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
90
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
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