Cooke, Philip; Nunes, Sergio; Oliva, Stefania; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-15
article tackles three fields: urban re-branding, fast fashion, and overtourism. Each problem area is analysed against the … unsustainable "fast fashion" obsession. Finally, the paper analyses urban soft branding, the third tourism attractor within the … re-branding of an "Art City" as a "Fashion City" and consider the example of green-digital innovation in the cultural …