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Search: isPartOf:"Journal of Business Research"
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Social web
Consumer behaviour
2,038
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2,038
Innovation
942
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739
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724
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687
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Filieri, Raffaele
10
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Ko, Eunju
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Berezan, Orie
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Ibáñez-Sánchez, Sergio
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Islam, Nazrul
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Kachroo, Pushkin
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Seo, Yuri
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Tiago, Maria Teresa Borges
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Bigné Alcañiz, J. Enrique
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Black, Iain
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Choi, Jeonghye
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Yoganathan, Vignesh
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Journal of business research : JBR
452
Global journal of business research : GJBR
11
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
5
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ECONIS (ZBW)
468
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451
New members' integration : key factor of success in online travel communities
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 706-710
Persistent link: https://www.econbiz.de/10009739967
Saved in:
452
Markenkommunikation auf Social Media-Plattformen : Anforderungen aus Konsumentensicht und deren Einfluss auf Zielgrössen des Markenmanagements
Bruhn, Manfred
;
Schäfer, Daniela B.
;
Schoenmüller, Verena
- In:
Die Unternehmung : Swiss journal of business research …
66
(
2012
)
1
,
pp. 64-84
Persistent link: https://www.econbiz.de/10009528926
Saved in:
453
Social Media in der Unternehmenskommunikation : Strategien, Kompetenzen, Governance
Zerfaß, Ansgar
;
Linke, Anne
- In:
Die Unternehmung : Swiss journal of business research …
66
(
2012
)
1
,
pp. 49-63
Persistent link: https://www.econbiz.de/10009528931
Saved in:
454
Soziale Medien im Personalmanagement : Anwendungsbereiche, theoretische Konzepte und Forschungsbedarf
Stock-Homburg, Ruth
;
Özbek-Potthoff, Gülden
;
Wagner, …
- In:
Die Unternehmung : Swiss journal of business research …
66
(
2012
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10009528933
Saved in:
455
From social media to social product development : the impact of social media on co-creation of innovation
Piller, Frank T.
;
Vossen, Alexander
;
Ihl, Christoph
- In:
Die Unternehmung : Swiss journal of business research …
66
(
2012
)
1
,
pp. 7-27
Persistent link: https://www.econbiz.de/10009528937
Saved in:
456
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
457
Social-networkers of the world, unite and take over : a meta-introspective perspective on the Facebook brand
Patterson, Anthony
- In:
Journal of business research : JBR
65
(
2012
)
4
,
pp. 527-534
Persistent link: https://www.econbiz.de/10009512743
Saved in:
458
Human agency, social networks, and FOSS project success
Wang, Jing
;
Hu, Michael Y.
;
Shanker, Murali
- In:
Journal of business research : JBR
65
(
2012
)
7
,
pp. 977-984
Persistent link: https://www.econbiz.de/10009562208
Saved in:
459
How do brand communities generate brand relationships? : intermediate mechanisms
Zhou, Zhimin
;
Zhang, Qiyuan
;
Su, Chenting
;
Zhou, Nan
- In:
Journal of business research : JBR
65
(
2012
)
7
,
pp. 890-895
Persistent link: https://www.econbiz.de/10009562255
Saved in:
460
Analytic collaboration in virtual innovation projects
Ko, Krista K. B.
;
To, Chester K. M.
;
Zhang, Z. M.
; …
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1327-1334
Persistent link: https://www.econbiz.de/10009382476
Saved in:
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