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~subject:"Social web"
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Search: person:"MILNE, GEORGE R."
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Social web
Consumer behaviour
21
Konsumentenverhalten
21
Data protection
14
Datenschutz
14
Internet marketing
11
Online-Marketing
11
Social Web
11
USA
8
United States
8
Internet
6
Marketing management
6
Marketingmanagement
6
Social media
6
Beziehungsmarketing
5
Personality psychology
5
Persönlichkeitspsychologie
5
Relationship marketing
5
Brand management
4
Facebook
4
Markenführung
4
Advertising
3
Brand
3
Data security
3
Datensicherheit
3
Decision
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Entscheidung
3
Markenartikel
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Marketing communications
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Age group
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Aging population
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Alternde Bevölkerung
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Anstrichmittel
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B-to-B-Marketing
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English
11
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Milne, George R.
11
Swani, Kunal
5
Brown, Brian P.
3
Labrecque, Lauren I.
2
Markos, Ereni
2
Miller, Elizabeth G.
2
Rohm, Andrew
2
Andonova, Yana G.
1
Assaf, A. Georges
1
Bahl, Shalini
1
Donthu, Naveen
1
Hajjat, Fatima M.
1
Kaltcheva, Velitchka D.
1
Weinberg, Bruce D.
1
Yuksel, Mujde
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Business horizons
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
The journal of consumer marketing
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ECONIS (ZBW)
11
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1
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
Saved in:
2
Evaluating Facebook brand content popularity for service versus goods offerings
Swani, Kunal
;
Milne, George R.
- In:
Journal of business research : JBR
79
(
2017
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011745171
Saved in:
3
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
;
Assaf, …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
Saved in:
4
Social media as complementary consumption : the relationship between consumer empowerment and social interactions in experiential and informative contexts
Yuksel, Mujde
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011524147
Saved in:
5
Internet of Things : convenience vs. privacy and secrecy
Weinberg, Bruce D.
;
Milne, George R.
;
Andonova, Yana G.
; …
- In:
Business horizons
58
(
2015
)
6
,
pp. 615-624
Persistent link: https://www.econbiz.de/10011392834
Saved in:
6
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
Saved in:
7
A mixed-method approach to examining brand-consumer interactions driven by social media
Rohm, Andrew
;
Kaltcheva, Velitchka D.
;
Milne, George R.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 295-311
Persistent link: https://www.econbiz.de/10010222781
Saved in:
8
Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
Saved in:
9
Web 2.0 and consumers' digital footprint : managing privacy and disclosure choices in social media
Markos, Ereni
;
Labrecque, Lauren I.
;
Milne, George R.
- In:
Online consumer behavior : theory and research in …
,
(pp. 157-182)
.
2012
Persistent link: https://www.econbiz.de/10009567795
Saved in:
10
Online personal branding : processes, challenges, and implications
Labrecque, Lauren I.
;
Markos, Ereni
;
Milne, George R.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10008909980
Saved in:
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