Thi Thuy An Ngo; Binh Long Vuong; My Dien Le; Thanh … - In: Cogent business & management 11 (2024) 1, pp. 1-19
This research aims to investigate the impact of characteristics of electronic word-of-mouth (eWOM), including … cohorts. In the digital age, the rise of electronic word-of-mouth (eWOM) significantly influences consumer behavior …