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~subject:"Social web"
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Search: subject:"Promise"
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ECONIS (ZBW)
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1
Online brand community and consumer brand trust : analysis from Czech millennials
Amoah, John
;
Jibril, Abdul Bashiru
;
Egala, Sulemana Bankuoru
- In:
Cogent business & management
9
(
2022
)
1
,
pp. 1-16
) with new insights regarding the motivations (brand
promise
and trust) as consequence of interacting in online brand …
Persistent link: https://www.econbiz.de/10014444128
Saved in:
2
Career-washing? : unpacking employer brand promises on social media platforms
Marcet-Alonso, Julia
;
Parsons, Elizabeth
;
Pirani, Daniela
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2804-2825
Persistent link: https://www.econbiz.de/10013457391
Saved in:
3
The impact of social media on consumer-brand loyalty : a mediating role of online based-brand community
Jibril, Abdul Bashiru
;
Kwarteng, Michael Adu
; …
- In:
Cogent business & management
6
(
2019
),
pp. 1-19
-brand relationship. While SMP indirectly stimulates consumer-brand
promise
and trust (CBPT), towards CBL via OBBC. For the purpose of …
Persistent link: https://www.econbiz.de/10012116718
Saved in:
4
Brand matters : leveraging the power of personal branding to achieve professional success
Edmiston, Dawn
- In:
Go-to-market strategies for women entrepreneurs : …
,
(pp. 261-270)
.
2019
Persistent link: https://www.econbiz.de/10012221238
Saved in:
5
Online trust and the importance of interaction
Papadopoulou, Panagiota
;
Kanellis, Panagiotis
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
Saved in:
6
A framework to attain brand
promise
in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
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