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Search: subject:"luxury brands"
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Social web
Luxury goods
162
Luxusgüter
162
Consumer behaviour
147
Konsumentenverhalten
144
Luxury brands
128
Brand management
127
Markenführung
123
Brand
68
Markenartikel
68
Brand image
59
Markenimage
57
luxury brands
45
Internet marketing
34
Online-Marketing
34
Social Web
30
Fashion
25
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23
Product counterfeiting
14
Produktpiraterie
14
India
12
Beziehungsmarketing
11
China
11
Relationship marketing
11
Indien
10
Luxury Brands
10
Marketing management
10
Marketingmanagement
10
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10
Purchase intention
9
Advertising effects
8
Corporate social responsibility
8
Cultural identity
8
Emerging markets
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Kulturelle Identität
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Filieri, Raffaele
2
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2
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1
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1
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1
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1
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1
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1
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Journal of business research : JBR
7
The journal of product & brand management
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Journal of retailing and consumer services
2
Corporate governance : international journal of business in society
1
Expert journal of marketing
1
Global business and organizational excellence : GBOE
1
Global journal of business research : GJBR
1
International journal of business excellence : IJBEX
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business ethics : JBE
1
Journal of consumer marketing
1
Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of strategic marketing
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ECONIS (ZBW)
30
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1
Femvertising practices on social media : a comparison of luxury and non-
luxury
brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
Saved in:
2
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
3
Heritage communication on social media in the luxury brand market : the 4-H factors framework
Mosca, Fabrizio
;
Batat, Wided
;
Chiaudano, Valentina
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 293-311)
.
2024
Persistent link: https://www.econbiz.de/10014529123
Saved in:
4
Investigating the impact of social media marketing on research online and purchase offline for fashion
luxury
brands
Al Khasawneh, Mohammad Hamdi
;
Al-Haddad, Shafiq
; …
- In:
International journal of business excellence : IJBEX
32
(
2024
)
1
,
pp. 25-49
Persistent link: https://www.econbiz.de/10015060892
Saved in:
5
Perspectives, opportunities and tensions in ethical and sustainable luxury : introduction to the thematic symposium
Osburg, Victoria-Sophie
;
Davies, Iain
;
Yoganathan, Vignesh
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10012436720
Saved in:
6
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
7
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
8
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
9
Impact of social media marketing on purchasing intentions of
luxury
brands
: the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
10
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
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