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~subject:"Social web"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Social web
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2,456
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746
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746
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464
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453
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360
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4
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Young consumers : insight and ideas for responsible marketers
7
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
5
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3
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2
Exploring the rise of fandom in contemporary consumer culture
2
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2
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2
Handbook of social media management : value chain and business models in changing media markets
2
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2
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2
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2
Quick Guide
2
Social-Media-Handbuch : Theorien, Methoden, Modelle
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mitp Business
2
AI impacts in digital consumer behavior
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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Banken im Wandel : Direktbanken und Direct Banking
1
Bridging the gap between advertising academia and practice
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
1
Enterprise 2.0 : Unternehmen zwischen Hierarchie und Selbstorganisation
1
Erfurter Hefte zum angewandten Marketing
1
Gabler-Lehrbuch
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Global marketing strategies for the promotion of luxury goods
1
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing management : MM
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Journal of marketing research : JMR
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
90
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90
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1
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
2
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
3
Segmenting social media users based on ongoing brand activities to track consumer behavior change
Choi, Youngtae
;
Kroff, Michael W.
;
Penagos-Londoño, …
- In:
AI impacts in digital consumer behavior
,
(pp. 192-216)
.
2024
Persistent link: https://www.econbiz.de/10014636273
Saved in:
4
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
5
Wie aus Klicks Kunden werden : die richtige Zielgruppe finden, definieren und erfolgreich ansprechen
Schiffer, Claudia
-
2022
Persistent link: https://www.econbiz.de/10012669067
Saved in:
6
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
7
Willingness to purchase refurbished products sold online : a qualitative inquiry of young consumers from an emerging market
Gaur, Jighyasu
;
Srivastava, Ankur
;
Gupta, Ritu
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 627-650
Persistent link: https://www.econbiz.de/10013454862
Saved in:
8
Innovative Ansätze der Personalwerbung
Gourmelon, Andreas
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012487188
Saved in:
9
Medienkompetenz im Social-Media-Dialog
Kreutzer, Ralf T.
- In:
Dialogmarketing Perspektiven 2019/2020 : Tagungsband …
,
(pp. 135-150)
.
2020
Persistent link: https://www.econbiz.de/10012172330
Saved in:
10
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
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