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~subject:"Sponsoring"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Handbuch"
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Search: subject_exact:"Sports marketing"
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Sponsoring
Sports marketing
1,652
Sportmarketing
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Professional sports
840
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840
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709
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704
Consumer behaviour
644
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644
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358
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290
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150
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Nufer, Gerd
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10
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10
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8
Biscaia, Rui
7
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6
Grohs, Reinhard
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Ko, Yong Jae
5
Ntasis, Lazaros
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4
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King, Jesse
3
Kwak, Dae Hee
3
Leng, Ho Keat
3
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3
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International journal of sports marketing & sponsorship
32
International journal of sport management and marketing : IJSMM
31
Sport marketing quarterly : preferred journal of the Sport Marketing Association
29
Journal of sport management : the official journal of the North American Society of Sport Management
26
Sport management review
22
Journal of business research : JBR
20
European Sport management quarterly : ESMQ
18
European journal of marketing : EJM
11
The journal of business & industrial marketing
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of strategic marketing
4
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
4
Sport, Business and Management : an international journal ; SBM
4
International journal of sport finance
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Strategies in sports marketing : technologies and emerging trends
3
Applied economics
2
Asia Pacific journal of marketing and logistics
2
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
Journal for global business advancement : JGBA
2
Journal of advertising research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of nonprofit & public sector marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Services marketing quarterly
2
The journal of brand management : an international journal
2
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ECONIS (ZBW)
358
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358
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication
Napoli, Julie
;
Nicholls, Montana
;
Ouschan, Robyn
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 72-101
Persistent link: https://www.econbiz.de/10014549719
Saved in:
3
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
4
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
5
Analysis of success factors in sports sponsoring and identification of suitable sponsors for a sports club : a case study on the Munich golf club
Ohm, Cornelia
-
2023
Persistent link: https://www.econbiz.de/10014483057
Saved in:
6
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
7
Sponsorship-linked marketing : sport consumers' attitudes and behaviors
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014232392
Saved in:
8
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
9
Mixing FIFA World Cup alcohol sponsorship agreements with Islamic host countries : a conceptual framework
Dun, Susan
;
Rachdi, Hatim
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 159-171
Persistent link: https://www.econbiz.de/10014451914
Saved in:
10
A research agenda at the intersection of sport sponsorship and service
Cornwell, T. Bettina
;
Frank, Abby
;
Miller-Moudgil, Rachel
- In:
Journal of service management
35
(
2024
)
1
,
pp. 108-126
Persistent link: https://www.econbiz.de/10014456584
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