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~subject:"Sponsoring"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Sponsoring
Advertising effects
5,762
Werbewirkung
5,762
Consumer behaviour
2,836
Konsumentenverhalten
2,836
Advertising
2,803
Werbung
2,775
Internet marketing
1,592
Online-Marketing
1,592
Brand management
923
Markenführung
923
Brand image
821
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821
Social Web
533
Social web
533
USA
507
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506
Brand
424
Markenartikel
415
Emotion
393
Celebrity endorsement
369
Celebrity-Werbung
369
Marketing management
325
Marketingmanagement
325
advertising
322
Fernsehwerbung
282
Television advertising
282
Target group
281
Zielgruppe
281
Psychology of advertising
278
Werbepsychologie
278
Viral marketing
221
Virales Marketing
221
Experiment
217
Product Placement
208
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208
Perception
200
Wahrnehmung
198
Children
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Aufsatz im Buch
Aufsatz in Zeitschrift
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24
Book section
18
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Breuer, Christoph
5
Marwitz, Christian
5
Boerman, Sophie C.
4
Carrillat, François A.
4
Cornwell, T. Bettina
4
Mazodier, Marc
4
Rumpf, Christopher
4
Astous, Alain d'
3
Cobbs, Joe
3
Evans, Nathaniel J.
3
Huh, Jisu
3
Leng, Ho Keat
3
Quester, Pascale
3
Reijmersdal, Eva A. van
3
Alexandris, Kostas
2
Cianfrone, Beth A.
2
Dees, Windy
2
Deitz, George D.
2
Feng, Yang
2
Flöter, Thomas
2
Grohs, Reinhard
2
Gröppel-Klein, Andrea
2
Herrmann, Jean-Luc
2
Hudders, Liselot
2
Kacha, Mathieu
2
Kwak, Dae Hee
2
Lacey, Russell
2
McDaniel, Stephen R.
2
Neijens, Peter C.
2
Olson, Erik L.
2
Pfeuffer, Alexander
2
Plewa, Carolin
2
Schwaiger, Manfred
2
Taylor, Charles Raymond
2
Thjømøe, Hans Mathias
2
Tsiotsou, Rodoula H.
2
Uhrich, Sebastian
2
Walliser, Björn
2
Woisetschläger, David
2
Wojdynski, Bartosz W.
2
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International journal of advertising : the quarterly review of marketing communications
14
International journal of advertising : the review of marketing communications
10
International journal of sports marketing & sponsorship
10
European journal of marketing : EJM
7
Journal of promotion management : innovations in planning and applied research
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Psychology & marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of business research : JBR
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
European Sport management quarterly : ESMQ
3
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sport management and marketing : IJSMM
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Sport management review
3
Asia Pacific journal of marketing and logistics
2
Gabler Edition Wissenschaft
2
Handbuch der Marktforschung
2
Journal of current issues and research in advertising
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
AMS review : official publication of the Academy of Marketing Science
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied economics
1
Business history review
1
Chinese management studies : CMS
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
EuroMed journal of business
1
Finanzierung des Sports : Beiträge des 2. Kölner Sportökonomie-Kongresses
1
Handbuch Wirtschaft und Kultur : Formen und Fakten unternehmerischer Kulturförderung
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
160
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1
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
2
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
3
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
Saved in:
4
Influencer advertising : facilitating poor-fitting influencer posts
Hawkins, Matthew A.
;
Saleem, Fathima Z.
- In:
Management decision
62
(
2024
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10014465689
Saved in:
5
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
6
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
7
Participant or spectator? : comprehending the sport sponsorship process from different perspectives
Koronios, Konstantinos
;
Thrassou, Alkis
;
Ntasis, Lazaros
; …
- In:
EuroMed journal of business
19
(
2024
)
2
,
pp. 298-313
Persistent link: https://www.econbiz.de/10014557602
Saved in:
8
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
9
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
10
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
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