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~subject:"Sponsoring"
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Search: isPartOf:"International Journal of Sports Marketing and Sponsorship"
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Sponsoring
Sports marketing
148
Consumer behaviour
131
Sportmarketing
129
Konsumentenverhalten
126
Professional sports
100
Profisport
100
Sport
97
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97
Sponsorship
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59
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50
Brand management
49
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48
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47
Markenführung
44
Brand image
35
Markenimage
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sponsorship
34
China
31
Advertising effects
29
Werbewirkung
29
Athletes
24
Sportler
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Relationship marketing
22
Customer satisfaction
21
Internet marketing
21
Kundenzufriedenheit
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Online-Marketing
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Social Web
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Social web
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Beziehungsmarketing
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sports marketing
19
Service quality
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USA
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International journal of sports marketing & sponsorship
55
International Journal of Sports Marketing and Sponsorship
1
International Journal of Sports Marketing and Sponsorship Ser.
1
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All
ECONIS (ZBW)
56
Other ZBW resources
1
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1
Revisiting organizational identity and social responsibility in professional football clubs : the case of Bayern Munich and the Qatar sponsorship
Herold, David Martin
;
Harrison, C. Keith
;
Bukstein, Scott
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10014232446
Saved in:
2
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
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3
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
4
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
5
"Giving PUMA the boot" : a case study of a contemporary consumer sports boycott
Dart, Jon
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 278-294
Persistent link: https://www.econbiz.de/10014331365
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6
Sponsorship and social justice : brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship
Beek, Remco
;
Van Hoecke, Jo
;
Derom, Inge
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10014331530
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7
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
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8
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012797848
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9
Reversing equity transfer in sponsorship for competitive advantage of emerging local events : quantitative evidence from an experimental study
Wang, Jerred Junqi
;
Qian, Tyreal Yizhou
;
Li, Bo
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 748-766
Persistent link: https://www.econbiz.de/10013370489
Saved in:
10
When sports sponsorship incurs brand risk : the roles of team performance, brand familiarity and team identification
Yuan, Shaofeng
;
Gao, Ying
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10013370491
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