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~subject:"Sponsoring"
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Search: person:"Astous, Alain d'"
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Sponsoring
Consumer behaviour
18
Konsumentenverhalten
18
Sponsorship
8
Designation of origin
7
Herkunftsbezeichnung
7
Advertising effects
5
Canada
5
Kanada
5
Werbewirkung
5
Brand image
4
Markenimage
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Marketing management
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Marketingmanagement
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Athletes
3
Celebrity endorsement
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Celebrity-Werbung
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Cognition
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Kognition
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Marketing
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Sportler
3
Arts
2
Emotion
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Experiment
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Geschenk
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Gifts
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Kunst
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Market research
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Marktforschung
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Rules of origin
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Satisfaction
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Spillover effect
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Spillover-Effekt
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Sportmarketing
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Sports marketing
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Theorie
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USA
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English
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Astous, Alain d'
8
Carrillat, François A.
8
Bellavance, François
1
Boeuf, Benjamin
1
Couture, Marie-Pier Charette
1
Eid, François
1
Przybysz, Audrey
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Solomon, Paul J.
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European journal of marketing : EJM
3
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Making a difference through marketing : a quest for diverse perspectives
1
Psychology & marketing
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ECONIS (ZBW)
8
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1
Legitimacy and sincerity as leveraging factors in social sponsorship : an experimental investigation
Astous, Alain d'
;
Carrillat, François A.
;
Przybysz, Audrey
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10012260231
Saved in:
2
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
Astous, Alain d'
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
Saved in:
3
Leveraging research on activation : Quester and Thompson's (2001) impact on the field of sponsorship
Carrillat, François A.
;
Astous, Alain d'
- In:
Making a difference through marketing : a quest for …
,
(pp. 13-24)
.
2016
Persistent link: https://www.econbiz.de/10011531254
Saved in:
4
Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
Saved in:
5
How corporate sponsors can optimize the impact of their message content : mastering the message ; improving the processability and effectiveness of sponsorship activation
Carrillat, François A.
;
Astous, Alain d'
;
Couture, …
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011397053
Saved in:
6
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
7
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
8
The sponsorship-advertising interface : is less better for sponsors?
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 562-574
Persistent link: https://www.econbiz.de/10009535661
Saved in:
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