The sponsorship-advertising interface : is less better for sponsors?
François A. Carrillat and Alain d'Astous
| Year of publication: |
2012
|
|---|---|
| Authors: | Carrillat, François A. ; Astous, Alain d' |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 3/4, p. 562-574
|
| Subject: | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Werbung | Advertising | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009535661