//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Sport event"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf:"International Journal of Sports Marketing and Sponsorship"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sport event
Sports marketing
130
Sportmarketing
129
Consumer behaviour
126
Konsumentenverhalten
126
Professional sports
100
Profisport
100
Sport
95
Sports
95
Sportveranstaltung
59
Sponsoring
56
Sponsorship
55
Sport organization
48
Sportorganisation
48
Football
47
Fußball
47
Brand management
44
Markenführung
44
Brand image
34
Markenimage
34
Advertising effects
29
Werbewirkung
29
Athletes
23
Sportler
23
China
21
Customer satisfaction
21
Internet marketing
21
Kundenzufriedenheit
21
Online-Marketing
21
Social Web
21
Social web
21
Beziehungsmarketing
20
Relationship marketing
20
Dienstleistungsqualität
15
Service quality
15
USA
15
United States
15
Arbeitsgruppe
14
Team
14
Innovation
12
more ...
less ...
Online availability
All
Undetermined
28
Free
2
Type of publication
All
Article
58
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
59
Aufsatz in Zeitschrift
59
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
59
Author
All
Liu, Dongfeng
5
Biscaia, Rui
2
Correia, Abel
2
Desbordes, Michel
2
Kim, Yu Kyoum
2
Ko, Yong Jae
2
Matsuoka, Hirotaka
2
Pons, Frank
2
Popp, Nels
2
Stotlar, David
2
Yim, Brian H.
2
Abdolmaleki, Hossein
1
Ahn, Taesoo
1
Allan, David
1
Almeida, Victor Manoel Cunha de
1
Babaei, Mehdi
1
Balliauw, Matteo
1
Barajas, Angel
1
Bauman, Lois
1
Becerra, Mario
1
Boronczyk, Felix
1
Bradish, Cheri
1
Breuer, Christoph
1
Brown, Brandon
1
Bukstein, Scott
1
Burton, Nicholas
1
Byon, Kevin K.
1
Calapez, André
1
Chanavat, Nicolas
1
Chang, Yonghwan
1
Chatziefstathiou, Dikaia
1
Chen, Chen-yueh
1
Cheong, Yunjae
1
Chitiyo, Morgan
1
Cho, Chang-hoan
1
Choi, J. Andrew
1
Church, Anthony G.
1
Cianfrone, Beth A.
1
Connaughton, Daniel P.
1
Davies, Fiona
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
59
Source
All
ECONIS (ZBW)
59
Showing
1
-
10
of
59
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
2
Distinctions in environmental attitudes between soccer and American football fans
Kellison, Timothy B.
;
Cianfrone, Beth A.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10014232453
Saved in:
3
Why do fans go to football games? : a discrete choice analysis of ticket buyers' preferences
Becerra, Mario
;
Balliauw, Matteo
;
Goos, Peter
;
De …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10014504950
Saved in:
4
A "toxic culture" : the experiences of underrepresented ticket sales employees across professional sport
Sattler, Liz
;
Shreffler, Megan
;
Popp, Nels
;
Pierce, David
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 500-518
Persistent link: https://www.econbiz.de/10014331519
Saved in:
5
Esports and Olympic Games : a cross-cultural exploration of the player support behaviour towards the Olympics
Ribeiro, Tiago
;
Almeida, Victor Manoel Cunha de
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014377668
Saved in:
6
Drivers of the perceived social impact of the Super Bowl : mediation and moderation analyses
Wu, Ji
;
Orr, Madeleine
;
Inoue, Yuhei
;
Chang, Yonghwan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 837-852
Persistent link: https://www.econbiz.de/10014430838
Saved in:
7
The outcomes of social capital among event runners : quality of life considerations
Zhou, Ran
;
Kaplanidou, Kyriaki
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 913-927
Persistent link: https://www.econbiz.de/10014430856
Saved in:
8
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
9
Consumer perceptions of a secondary ticket market : the case of StubHub and Major League Baseball
Mondt, Ali B.
;
Lee, Yohan
;
Shapiro, Stephen L.
;
Morse, Alan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1039-1054
Persistent link: https://www.econbiz.de/10014430866
Saved in:
10
Government-public relationships in the context of mega sport events : conceptualisation and scale development
Kim, Sungkyung
;
Manoli, Argyro Elisavet
;
Pyun, Do Young
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1055-1074
Persistent link: https://www.econbiz.de/10014430869
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->