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~subject:"Sportmarketing"
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Search: subject:"sport sponsorship"
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Sportmarketing
Sponsoring
44
Sponsorship
43
Sports marketing
43
Sport
35
Sports
35
Sport sponsorship
30
Consumer behaviour
21
Konsumentenverhalten
21
sport sponsorship
18
Professional sports
17
Profisport
17
Football
16
Fußball
16
Sport event
13
Sportveranstaltung
13
Brand image
9
Markenimage
9
Advertising effects
8
Brand management
8
Markenführung
8
Werbewirkung
8
Sport organization
6
Sportorganisation
6
purchase intention
5
Brand
4
Event marketing
4
Event-Marketing
4
Markenartikel
4
Marketing
4
Arbeitsgruppe
3
Athletes
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Emotion
3
Führungskräfte
3
Management
3
Managers
3
Marketing management
3
Marketingmanagement
3
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Undetermined
28
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5
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Article
43
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43
Aufsatz in Zeitschrift
43
Conference paper
1
Konferenzbeitrag
1
Language
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English
43
Author
All
Jensen, Jonathan A.
4
Koronios, Konstantinos
4
Ntasis, Lazaros
3
Schönberner, Jan
3
Woratschek, Herbert
3
Amanpreet Singh
2
Breuer, Christoph
2
Dimitropoulos, Panagiotis
2
Itani, Maher N.
2
Rai, Jaskirat Singh
2
Rumpf, Christopher
2
Takeda, Fumiko
2
Turner, Brian A.
2
Abratt, Russell
1
Alpert, Frank
1
Apar Singh
1
Baek, Woo-yeul
1
Batty, Rachel J.
1
Bergman, Antti
1
Biscaia, Rui
1
Buser, Markus
1
Byon, Kevin K.
1
Cameron, Robyn
1
Chang, Yonghwan
1
Cheong, Cherie
1
Choi, Young-hwan
1
Cobbs, Joe
1
Cobbs, Joe B.
1
Corneille, Olivier
1
Cui, Ge-Qi
1
Dalakas, Vassilis
1
Derbaix, Christian
1
Dimitropoulos, Panos
1
Doyle, Jason P.
1
Ellert, Guido
1
Erichsen, Morten
1
Fechner, David
1
Filo, Kevin
1
Funk, Daniel C.
1
Gee, Sarah
1
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Published in...
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Sport management review
7
Journal of sport management : the official journal of the North American Society of Sport Management
5
Sport, Business and Management : an international journal ; SBM
4
European Sport management quarterly : ESMQ
3
International journal of sports marketing & sponsorship
3
European journal of marketing : EJM
2
International journal of sport management and marketing : IJSMM
2
Journal for global business advancement : JGBA
2
Journal of advertising research
2
Journal of business research : JBR
2
Business horizons
1
Cogent business & management
1
Consumer behavior review : CBR
1
International advances in economic research
1
Journal of corporate responsibility and leadership : JCR&L
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
Oeconomia Copernicana
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
43
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1
The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication
Napoli, Julie
;
Nicholls, Montana
;
Ouschan, Robyn
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 72-101
Persistent link: https://www.econbiz.de/10014549719
Saved in:
2
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
3
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
4
Sponsorship, Covid-19 and mega sport events : the case of UEFA Euro 2020
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 211-235
Persistent link: https://www.econbiz.de/10014524820
Saved in:
5
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
Saved in:
6
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576989
Saved in:
7
Sport
sponsorship
as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
8
The negative effect of CSR-CSI domain overlap in CSR-linked
sport
sponsorship
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534267
Saved in:
9
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012797848
Saved in:
10
Not just intentions : predicting actual purchase behavior in
sport
sponsorship
context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
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