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~subject:"Stadtmarketing"
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Search: subject:"Destination branding"
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Stadtmarketing
Brand management
83
Markenführung
83
Tourism marketing
79
Tourismusmarketing
79
Destinationsmanagement
65
Destination management
64
Brand image
56
Markenimage
56
destination branding
46
Destination branding
43
Tourism
43
Tourismus
42
Designation of origin
18
Herkunftsbezeichnung
18
Holiday behaviour
18
Urlaubsverhalten
18
Tourism industry
16
Tourismuswirtschaft
16
Destination Branding
15
Destination image
10
Place marketing
10
Standortmarketing
10
Internet marketing
9
Online-Marketing
9
Australia
8
Tourism Marketing
8
Tourism destination
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Tourismusregion
8
Beziehungsmarketing
7
Relationship marketing
7
Australien
6
City marketing
6
Social Web
6
Social web
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Stakeholder
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destination image
6
tourism
6
Destination marketing
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Bregoli, Ilenia
1
Choi, Yun-jung
1
Doering, Heike
1
Ferreira, Luciana Brandão
1
Giraldi, Janaina de Moura Engracia
1
Hatch, Mary Jo
1
Huang, Chenchen
1
Kavaratzis, Mihalis
1
Koenig-Lewis, Nicole
1
Kumar, Navin
1
Maheshwari, Vish
1
Oh, Keunyoung
1
Oliveira, Jorge Henrique Caldeira de
1
Panda, Rajeev Kumar
1
Peattie, Kenneth J.
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Zhang, Qiongyao
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
International journal of event and festival management
1
International review on public and non-profit marketing
1
Journal of travel and tourism marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
6
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1
Competing for legitimacy in the place branding process : (re)negotiating the stakes
Reynolds, Laura
;
Koenig-Lewis, Nicole
;
Doering, Heike
; …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013271658
Saved in:
2
Impacts of host city image in the country
destination
branding
in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
Saved in:
3
The elusive destination brand and the ATLAS wheel of place brand management
Kavaratzis, Mihalis
;
Hatch, Mary Jo
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10012425161
Saved in:
4
Place branding and place marketing : a contemporary analysis of the literature and usage of terminology
Kumar, Navin
;
Panda, Rajeev Kumar
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 255-292
Persistent link: https://www.econbiz.de/10012129603
Saved in:
5
Effects of DMO coordination on destination brand identity : a mixed-method study on the city of Edinburgh
Bregoli, Ilenia
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
2
,
pp. 212-224
Persistent link: https://www.econbiz.de/10009749854
Saved in:
6
Understanding the city brand in the regional tourism market among college students
Huang, Chenchen
;
Oh, Keunyoung
;
Zhang, Qiongyao
;
Choi, …
- In:
Journal of travel and tourism marketing
30
(
2013
)
7/8
,
pp. 662-671
Persistent link: https://www.econbiz.de/10010246317
Saved in:
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