Place branding and place marketing : a contemporary analysis of the literature and usage of terminology
Year of publication: |
2019
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Authors: | Kumar, Navin ; Panda, Rajeev Kumar |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 16.2019, 2/4, p. 255-292
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Subject: | Place branding | Place marketing | Destination branding | City brand | Literature review | Markenführung | Brand management | Tourismus | Tourism | Standortmarketing | Tourismusmarketing | Tourism marketing | Stadtmarketing | City marketing | Bibliometrie | Bibliometrics |
Description of contents: | Description [doi.org] |
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Place branding research : a thematic review and future research agenda
Acharya, Alok, (2016)
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The elusive destination brand and the ATLAS wheel of place brand management
Kavaratzis, Mihalis, (2021)
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Impact of place brand names on destination image
Gertner, Rosane K., (2018)
- More ...
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Kumar, Navin, (2023)
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Kumar, Navin, (2023)
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Kumar, Navin, (2022)
- More ...