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~subject:"Strategic management"
~subject:"Werbewirtschaft"
~type_genre:"Guidebook"
~type_genre:"Sammelwerk"
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Strategic management
Werbewirtschaft
Advertising planning
43
Werbeplanung
43
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15
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15
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11
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11
Werbung
11
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9
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ECONIS (ZBW)
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Advertising account planning : planning and managing an IMC campaign
Kelley, Larry D.
-
2011
-
2nd ed.
Persistent link: https://www.econbiz.de/10013530529
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2
Brand Planning : starke Strategien für Marken und Kampagnen
Baetzgen, Andreas
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10009383109
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3
Praxisbuch Produktmanagement : Marktanalysen und Marketing, Positionierung und Preisfindung, Mediaplanung und Agenturauswahl
Großklaus, Rainer H. G.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003456598
Saved in:
4
Erfolgreiches Online-Marketing : Schritt für Schritt zum Ziel
Schwarz, Torsten
-
2008
Persistent link: https://www.econbiz.de/10003693641
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5
Strategische Kommunikationsplanung
Szyszka, Peter
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003603455
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6
Media für Manager : alles, was Sie über Medien und Media-Agenturen wissen müssen
Marx, Anne
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003583035
Saved in:
7
The Sage handbook of advertising
Tellis, Gerard J.
(
ed.
);
Ambler, Tim
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10013547523
Saved in:
8
La publicité : théories, acteurs et méthodes
Vernette, Eric
(
ed.
);
Caumont, Daniel
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10013287051
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