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~subject:"Strategische Allianz"
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Strategische Allianz
Marketing management
10
Marketingmanagement
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Innovation
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Japan
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USA
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United States
8
Relationship marketing
6
Strategic management
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Strategisches Management
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Beziehungsmarketing
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Innovation management
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Innovationsmanagement
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Lieferantenmanagement
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New product development
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Produktentwicklung
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Strategic alliance
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Supplier relationship management
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Business ethics
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Distribution channel
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Institutional economics
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Institutionenökonomik
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International business cooperation
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Internationale Unternehmenskooperation
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Theorie
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Unternehmensethik
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Confidence
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Corporate Social Responsibility
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Corporate culture
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English
5
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Johnson, Jean L.
5
Cullen, John B.
2
Lee, Ruby P.
2
Sakano, Tomoaki
2
Grewal, Rajdeep
1
Takenouchi, Hideyuki
1
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Decision sciences : DS
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. IV
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of world business : JWB
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ECONIS (ZBW)
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1
Managing multiple facets of risk in new product alliances
Lee, Ruby P.
;
Johnson, Jean L.
- In:
Decision sciences : DS
41
(
2010
)
2
,
pp. 271-300
Persistent link: https://www.econbiz.de/10003985112
Saved in:
2
Understanding the antecedents of collateral learning in new product alliances
Lee, Ruby P.
;
Johnson, Jean L.
;
Grewal, Rajdeep
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 192-200
Persistent link: https://www.econbiz.de/10003809038
Saved in:
3
Setting the stage for trust and strategic integration in Japanese-US cooperative alliances
Johnson, Jean L.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003410930
Saved in:
4
Success through commitment and trust : the soft side of strategic alliance management
Cullen, John B.
;
Johnson, Jean L.
;
Sakano, Tomoaki
- In:
Journal of world business : JWB
35
(
2000
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10001521654
Saved in:
5
Setting the stage for trust and strategic integration in Japanese-US cooperative alliances
Johnson, Jean L.
;
Cullen, John B.
;
Sakano, Tomoaki
; …
- In:
Journal of international business studies : JIBS ; an …
27
(
1996
)
5
,
pp. 981-1004
Persistent link: https://www.econbiz.de/10001213683
Saved in:
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