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~subject:"Strategisches Management"
~subject:"Transnational corporation"
~type_genre:"Aufsatz im Buch"
~type_genre:"Interview"
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Strategisches Management
Transnational corporation
Corporate reputation
772
Firmenimage
772
Deutschland
148
Germany
148
Public relations
142
Öffentlichkeitsarbeit
142
Brand management
111
Markenführung
111
Corporate Social Responsibility
93
Corporate social responsibility
93
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86
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86
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82
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72
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72
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46
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40
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40
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39
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39
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37
Theorie
34
Theory
34
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29
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29
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27
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27
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25
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24
Interne Kommunikation
24
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23
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Barry, David
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Pieters, Jo
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2
Yakis-Douglas, Basak
2
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1
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1
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1
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Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
14
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
5
Corporate reputation : managing opportunities and threats
3
Corporate brand and corporate reputation
2
Global aspects of reputation and strategic management
2
Organizational identity in practice
2
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
2
The Oxford handbook of corporate reputation
2
The employer brand : keeping faith with the deal
2
Auf dem Weg zur Arbeit 4.0 : Innovationen in HR
1
Brand management ; Vol. 4
1
Corporate social irresponsibility : a challenging concept
1
Corporate social responsibility
1
Corporate social responsibility in a globalizing world
1
Cross-cultural and critical perspectives on brands
1
Das neue strategische Management : Perspektiven und Elemente einer zeitgemäßen Unternehmensführung
1
Emerging research on Islamic marketing and tourism in the global economy
1
Fundamentals of business strategy ; Vol. 3
1
Gern geschehen - Unternehmensnachfolge in Familienbetrieben
1
Global talent management
1
Handbook of international human resource management : integrating people, process, and context
1
Handbook of research on international advertising
1
Identitätsbildung: Implikationen für globale Unternehmen und Regionen : [Konferenz "Identitätsbildung: Implikationen für Globale Unternehmen und Regionen"]
1
Impulse für die Markenforschung und Markenführung
1
Internationalisierung professioneller Dienstleistungsunternehmen
1
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
1
Perspectives on international corporate responsibility : [second Conference on International Corporate Responsibility in Amsterdam on June 18 - 20, 2004]
1
Principles and strategies to balance ethical, social and environmental concerns with corporate requirements
1
Remaking management : between global and local
1
Reputation Management
1
Risikomanagement und kapitalmarktorientierte Finanzierung : Festschrift zum 65. Geburtstag von Bernd Rudolph
1
Social constructionist research methodologies
1
Strategische Personalarbeit : Erfolgswege für kleine und mittlere Unternehmen
1
Talent Management : Strategien, Umsetzung, Perspektiven
1
Tata's business and growth strategy
1
The handbook of communication and corporate social responsibility
1
University evolution, entrepreneurial activity and regional competitiveness
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ECONIS (ZBW)
62
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1
Employer branding and corporate reputation management in global companies : theory and practice
Martin, Graeme
;
Sinclair, Katie
- In:
Global talent management
,
(pp. 142-162)
.
2019
Persistent link: https://www.econbiz.de/10011943129
Saved in:
2
Global aspects of reputation and strategic management
Newburry, William
;
Deephouse, David L.
;
Gardberg, Naomi A.
- In:
Global aspects of reputation and strategic management
,
(pp. 1-20)
.
2019
Persistent link: https://www.econbiz.de/10012125427
Saved in:
3
National culture characteristics for managing corporate reputation and brand image using social media
Becker, Kip
;
Lee, Jung Wan
- In:
Global aspects of reputation and strategic management
,
(pp. 127-142)
.
2019
Persistent link: https://www.econbiz.de/10012125451
Saved in:
4
Strategisches Personalmarketing : wie Sie die passenden Mitarbeiter finden und halten
Pollety, Wolfgang
;
Pastohr, Mandy
- In:
Strategische Personalarbeit : Erfolgswege für kleine …
,
(pp. 110-143)
.
2017
Persistent link: https://www.econbiz.de/10011614837
Saved in:
5
Strategische Personalplanung bei der Zahnen Technik GmbH
Nickels, Helena
- In:
Auf dem Weg zur Arbeit 4.0 : Innovationen in HR
,
(pp. 263-267)
.
2017
Persistent link: https://www.econbiz.de/10011611034
Saved in:
6
Why do universities internationalize? : organizational reputation and legitimacy
Cattaneo, Mattia
;
Meoli, Michele
;
Paleari, Stefano
- In:
University evolution, entrepreneurial activity and …
,
(pp. 327-346)
.
2016
Persistent link: https://www.econbiz.de/10011345703
Saved in:
7
Why firms participate in the global corporate social responsibility initiatives, 2000-2010
Pope, Shawn M.
- In:
Corporate social responsibility in a globalizing world
,
(pp. 251-285)
.
2015
Persistent link: https://www.econbiz.de/10010528273
Saved in:
8
Antecedents to willingness to boycotts among Malaysian muslims
Asmat Nizam Abdul Talib
;
Samshul-Amry Abdul-Latif
- In:
Emerging research on Islamic marketing and tourism in …
,
(pp. 70-106)
.
2015
Persistent link: https://www.econbiz.de/10010417096
Saved in:
9
An analysis on the link between emerging markets MNEs reputation and corporate social responsibility
Dima, Alina Mihaela
;
Vasilache, Simona Nicoleta
- In:
Principles and strategies to balance ethical, social …
,
(pp. 51-66)
.
2013
Persistent link: https://www.econbiz.de/10009748527
Saved in:
10
Strategic disclosure : strategy as a form of reputation management
Whittington, Richard
;
Yakis-Douglas, Basak
- In:
The Oxford handbook of corporate reputation
,
(pp. 402-419)
.
2012
Persistent link: https://www.econbiz.de/10009573862
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