Strategic disclosure : strategy as a form of reputation management
Richard Whittington; Basak Yakis-Douglas
| Year of publication: |
2012
|
|---|---|
| Authors: | Whittington, Richard ; Yakis-Douglas, Basak |
| Published in: |
The Oxford handbook of corporate reputation. - Oxford : Oxford Univ. Press, ISBN 978-0-19-870461-4. - 2012, p. 402-419
|
| Subject: | Strategisches Management | Strategic management | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009573862