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~subject:"Subsistenzwirtschaft"
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Subsistenzwirtschaft
Marktforschung
7,334
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6,511
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Viswanathan, Madhu
3
Ingenbleek, Paul T. M.
2
Rosa, Jose Antonio
2
Attaran, Sharmin
1
Bhatta, Gopal Datt
1
DeBerry-Spence, Benet́
1
Hill, Ronald Paul
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Jaikumar, Saravana
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McKenzie Abbey, Edward
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Saatcioglu, Bige
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Sharma, Yukti
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Journal of business research : JBR
5
Product and market development for subsistence marketplaces
2
Farming & rural systems economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
11
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1
Educational approaches to enable marketplace metacognition and social intelligence in subsistence consumers
Sharma, Yukti
;
Jaikumar, Saravana
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10013535991
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2
From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange
Ingenbleek, Paul T. M.
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 199-212
Persistent link: https://www.econbiz.de/10010380639
Saved in:
3
Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists
Ingenbleek, Paul T. M.
;
Tessema, Workneh Kassa
;
Trijp, …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 83-97
Persistent link: https://www.econbiz.de/10009732713
Saved in:
4
Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu
;
Rosa, Jose Antonio
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 535-537
Persistent link: https://www.econbiz.de/10003982071
Saved in:
5
Marketing to subsistence consumers : lessons from practice
Weidner, Kelly L.
;
Rosa, Jose Antonio
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 559-569
Persistent link: https://www.econbiz.de/10003982088
Saved in:
6
Understanding consumption and entrepreneurship in subsistence marketplaces
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Ritchie, Robin
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10003982089
Saved in:
7
A naturological approach to marketing exchanges : implications for the bottom of the pyramid
Hill, Ronald Paul
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 602-607
Persistent link: https://www.econbiz.de/10003982093
Saved in:
8
Making theory and practice in subsistence markets : an analytic autorthnography of MASAZI in Accra, Ghana
DeBerry-Spence, Benet́
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 608-616
Persistent link: https://www.econbiz.de/10003982094
Saved in:
9
Socio-economic and spatial assessment of smallholder peri-urban farming in the middle mountains of Nepal
Bhatta, Gopal Datt
-
2010
Persistent link: https://www.econbiz.de/10008989812
Saved in:
10
Understanding subsistence marketplaces : exploring the contributions of participatory action research
Ozanne, Julie L.
;
Saatcioglu, Bige
- In:
Product and market development for subsistence marketplaces
,
(pp. 111-132)
.
2007
Persistent link: https://www.econbiz.de/10003521955
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