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~subject:"Suchmaschine"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
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Web analytics
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Eurasian Business and Economics Perspectives : Proceedings of the 38th Eurasia Business and Economics Society Conference
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ECONIS (ZBW)
10
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1
Performing web analytics with Google Analytics 4 : a platform review
McGuirk, Mike
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 854-868
Persistent link: https://www.econbiz.de/10014537411
Saved in:
2
Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav
;
Miklosik, Andrej
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 101-112)
.
2023
Persistent link: https://www.econbiz.de/10014436512
Saved in:
3
An analytical model for comparing the profitability of competing online marketing channels : search engine marketing versus e-commerce marketplace
Angeloni, Silvia
;
Rossi, Claudio
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 534-549
Persistent link: https://www.econbiz.de/10012607677
Saved in:
4
Google analytics as a prosumption tool for web analytics
Palonka, Joanna
;
Lora, Marcin
;
Oziębło, Tomasz
- In:
The analytics process : strategic and tactical steps
,
(pp. 127-143)
.
2017
Persistent link: https://www.econbiz.de/10011613699
Saved in:
5
Performance Marketing
Brodbeck, Felix
- In:
Grundlagen Onlinemarketing : SEO, SEA und Social Media
,
(pp. 48-129)
.
2014
Persistent link: https://www.econbiz.de/10010405120
Saved in:
6
Social Media und Websitemonitoring
Höchstötter, Nadine
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010412194
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7
Search engine advertisements : the impact of advertising statements on click-through and conversion rates
Haans, Hans
;
Raassens, Néomie
;
Hout, Roel van
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 151-163
Persistent link: https://www.econbiz.de/10009742805
Saved in:
8
Optimising online marketing resources : SEO strategy
Pandey, Anuja
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
3
,
pp. 267-277
Persistent link: https://www.econbiz.de/10009576394
Saved in:
9
A method of detecting online public opinions based on the quera log of search engine
Li, Zhihong
;
Zhu, Tao
- In:
International journal of networking and virtual …
10
(
2012
)
3/4
,
pp. 260-274
Persistent link: https://www.econbiz.de/10009541398
Saved in:
10
On the design of sponsored keyword advertising slot autions : an analysis of a generalized second-price auction approach
Huang, He
;
Kauffman, Robert J.
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 194-202
Persistent link: https://www.econbiz.de/10009561681
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