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~subject:"Supplier relationship management"
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Supplier relationship management
Consumer behaviour
14
Konsumentenverhalten
14
Brand management
9
MarkenfĂĽhrung
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Brand image
5
Innovation
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Markenimage
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Marketing
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Brand
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Brand innovativeness
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Computerspiel
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Lieferantenmanagement
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Video game
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Alcohol consumption
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Alkoholkonsum
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Australien
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Alpert, Frank
3
Kuhn, Kerri-Ann L.
2
Pope, Nigel K. Ll.
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Chai, Joe Choon Yean
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Malhotra, Naresh K.
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Brand management ; Vol. 4
1
Journal of retailing and consumer services
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Qualitative market research : an international journal
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ECONIS (ZBW)
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A two-dimensional model of trust-value-loyalty in service relationships
Chai, Joe Choon Yean
;
Malhotra, Naresh K.
;
Alpert, Frank
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011347848
Saved in:
2
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
3
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
- In:
Qualitative market research : an international journal
11
(
2008
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10003698915
Saved in:
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