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~subject:"Supplier relationship management"
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Supplier relationship management
Consumer behaviour
7
Konsumentenverhalten
7
Online to offline (O2O)
5
Lieferantenmanagement
3
Advertising
2
Advertising effects
2
Coordination
2
Customer satisfaction
2
Distribution channel
2
Internet marketing
2
Kundenzufriedenheit
2
Lieferkette
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Online-to-offline (O2O)
2
Rabatt
2
Rebate
2
Supply chain
2
Vertriebsweg
2
Werbewirkung
2
Advertising effect
1
B-to-B-Marketing
1
B2B
1
Barriers
1
Bewertung
1
Beziehungsmarketing
1
Brand
1
Brand betrayal
1
Brand hate
1
Brand image
1
Brand love
1
Brand management
1
Business
1
Business model
1
Business process management
1
Business-to-business marketing
1
Buy-back contracts
1
COVID-19
1
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3
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English
3
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Govindan, Kannan
1
Kim, Yaeri
1
Malomfalean, Andreea
1
Pei, Zhi
1
Roh, Taewoo
1
Swimberghe, Krist R.
1
Wooldridge, Barbara Ross
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International journal of production economics
1
Journal of retailing and consumer services
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
3
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Preparing an exhibition in the post-pandemic era : evidence from an O2O-based exhibition of B2B firms
Kim, Yaeri
;
Roh, Taewoo
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014233661
Saved in:
2
Manufacturer rebate and channel coordination in O2O retailing
Pei, Zhi
;
Wooldridge, Barbara Ross
;
Swimberghe, Krist R.
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430670
Saved in:
3
A framework for evaluation of supply chain coordination by contracts under O2O environment
Govindan, Kannan
;
Malomfalean, Andreea
- In:
International journal of production economics
215
(
2019
),
pp. 11-23
Persistent link: https://www.econbiz.de/10012036642
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