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~subject:"Switching behaviour"
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Search: person:"Al-Kwifi, Sam O."
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Switching behaviour
Brand management
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1995-2008
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Al-Kwifi, Sam O.
3
McNaughton, Rod B.
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Ahmed, Zafar U.
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Yammout, Dina
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International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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Brand switching of high-technology capital products : how product features dictate the switching decision
Al-Kwifi, Sam O.
;
Ahmed, Zafar U.
;
Yammout, Dina
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 322-332
Persistent link: https://www.econbiz.de/10010422962
Saved in:
2
The influence of product features on brand switching : the case of magnetic resonance imaging equipment
Al-Kwifi, Sam O.
;
McNaughton, Rod B.
- In:
The journal of business & industrial marketing
28
(
2013
)
5
,
pp. 421-431
Persistent link: https://www.econbiz.de/10009771101
Saved in:
3
A model of brand switching by lead users of high-tech capital equipment
Al-Kwifi, Sam O.
;
McNaughton, Rod B.
- In:
International journal of technology marketing : IJTMkt
6
(
2011
)
3
,
pp. 194-212
Persistent link: https://www.econbiz.de/10009412249
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