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~subject:"Television advertising"
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Television advertising
Brand management
17
Consumer behaviour
17
Konsumentenverhalten
17
Markenführung
17
Brand
15
Markenartikel
15
Advertising
10
Advertising effects
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Brand image
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Markenimage
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Werbewirkung
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Werbung
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Empirical method
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Empirische Methode
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Internet marketing
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Online-Marketing
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Theorie
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Theory
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Australia
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Australien
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Beziehungsmarketing
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Brand extension
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Fernsehwerbung
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Markentransfer
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Market share
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Marketing
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Marktanteil
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Relationship marketing
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Acquisition
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Banking
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Brand loyalty
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Defection
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Fernsehen
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Forecasting model
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Hendry model
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Markenpolitik
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Market segmentation
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Marktsegmentierung
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Sharp, Byron
3
Beal, Virginia
2
Collins, Martin
1
Greenacre, Luke
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Hartnett, Nicole
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Kennedy, Rachel
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Romaniuk, Jenni
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
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ECONIS (ZBW)
3
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Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
2
Creative that sells : how advertising execution affects sales
Hartnett, Nicole
;
Kennedy, Rachel
;
Sharp, Byron
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 102-112
Persistent link: https://www.econbiz.de/10011453888
Saved in:
3
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
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