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~subject:"Television programme"
~subject:"Unterhaltungselektronik-Industrie"
~type:"article"
~type_genre:"Case study"
~type_genre:"Graue Literatur"
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Television programme
Unterhaltungselektronik-Industrie
USA
18
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Film production
10
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10
Germany
10
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1
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1
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1
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1
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1
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1
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Engaging consumers through branded entertainment and convergent media
1
Frontiers of business research in China : selected publications from Chinese universities
1
Handbook of contemporary marketing in China : theories and practices
1
Implementing new business models in for-profit and non-profit organizations : technologies and applications
1
International journal of sports marketing & sponsorship
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Langfristiger Wandel von Medienstrukturen : Theorie, Methoden, Befunde
1
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
The journal of media economics
1
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1
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
2
Langfristiger publizistischer Wandel als Folge veränderter Programmierung : Erkenntnispotenziale eines prozessorientierten Analysedesigns illustriert am Beispiel der Nachfrageorien...
Schade, Edzard
- In:
Langfristiger Wandel von Medienstrukturen : Theorie, …
,
(pp. 149-175)
.
2013
Persistent link: https://www.econbiz.de/10010426685
Saved in:
3
Modeling multi-criteria promotional strategy based on fuzzy goal programming
Mangaraj, B. K.
- In:
Implementing new business models in for-profit and …
,
(pp. 246-265)
.
2011
Persistent link: https://www.econbiz.de/10009126074
Saved in:
4
Enhancing the
television
-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
Saved in:
5
The digital challenge for public
television
broadcasters
Moszoro, Marian
;
Krzyzanowska, Magdalena
- In:
Proceedings of the 16th Annual Conference on Marketing …
,
(pp. 204-217)
.
2008
Persistent link: https://www.econbiz.de/10003800049
Saved in:
6
Super Bowl: a case study of buzz marketing
Mohr, Iris
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 33-39
Persistent link: https://www.econbiz.de/10003678066
Saved in:
7
Choice versus chance : using brand equity theory to explore TV audience lead-in effects, a case study
McDowell, Walter
;
Sutherland, John
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10001513103
Saved in:
8
Marketing strategy of a Chinese TV manufacturer : the case of Konka
Fetscherin, Marc
;
Beuttenmuller, Paul
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 243-261)
.
2011
Persistent link: https://www.econbiz.de/10008987099
Saved in:
9
Loewe : Aufbau einer Premium-Position in technik- und preisgetriebenem Marktumfeld
Rutenbeck, Henrik
;
Bald, Thorsten
;
Kindervater, Jürgen
; …
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 3-38)
.
2009
Persistent link: https://www.econbiz.de/10003872063
Saved in:
10
Production system and competitive power of Chinese enterprises : a case study on TCL King color TV
Ouyang, Taohua
;
Li, Jiahong
;
Zhang, Chuyu
;
Mao, Yunshi
; …
- In:
Frontiers of business research in China : selected …
1
(
2007
)
4
,
pp. 494-520
Persistent link: https://www.econbiz.de/10003759700
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