//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Television programme"
~type:"article"
~type_genre:"Case study"
~type_genre:"Graue Literatur"
~type_genre:"Interview"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"television"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Television programme
USA
18
United States
18
Deutschland
14
Germany
14
Film production
11
Filmproduktion
11
Fernsehprogramm
8
Fernsehwerbung
8
Television advertising
8
Commercial television
7
Fernsehsender
7
Privater Fernsehsender
7
Television industry
7
Fernsehgerät
6
Television set
6
Competitive strategy
5
Marketing management
5
Marketingmanagement
5
Wettbewerbsstrategie
5
Brand management
4
Business model
4
Fernsehen
4
Geschäftsmodell
4
Großbritannien
4
Internet marketing
4
Markenführung
4
Online-Marketing
4
Television
4
United Kingdom
4
Competition
3
Consumer electronics industry
3
Digital music
3
Digitale Musik
3
Interactive media
3
Interaktive Medien
3
Internal communication
3
Interne Kommunikation
3
Unterhaltungselektronik-Industrie
3
Wettbewerb
3
more ...
less ...
Type of publication
All
Article
Book / Working Paper
139
Journal
1
Type of publication (narrower categories)
All
Case study
Graue Literatur
Interview
Article in journal
345
Aufsatz in Zeitschrift
345
Aufsatz im Buch
132
Book section
132
Fallstudie
7
Conference paper
6
Konferenzbeitrag
6
Reprint
1
Rezension
1
more ...
less ...
Language
All
English
6
German
2
Author
All
Galak, Jeff
1
Giner Larza, Eva Maria
1
Jakobs, Hans-Jürgen
1
Krzyzanowska, Magdalena
1
Mangaraj, B. K.
1
McDowell, Walter
1
Meyvis, Tom
1
Mohr, Iris
1
Moszoro, Marian
1
Nelson, Leif D.
1
Rubia Orti, Daniel de la
1
Rubia Orti, Jose Enrique de la
1
Schade, Edzard
1
Sjurts, Insa
1
Summerfield, Lynn
1
Sutherland, John
1
more ...
less ...
Published in...
All
Engaging consumers through branded entertainment and convergent media
1
Implementing new business models in for-profit and non-profit organizations : technologies and applications
1
International journal of sports marketing & sponsorship
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Langfristiger Wandel von Medienstrukturen : Theorie, Methoden, Befunde
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
The journal of media economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
2
Langfristiger publizistischer Wandel als Folge veränderter Programmierung : Erkenntnispotenziale eines prozessorientierten Analysedesigns illustriert am Beispiel der Nachfrageorien...
Schade, Edzard
- In:
Langfristiger Wandel von Medienstrukturen : Theorie, …
,
(pp. 149-175)
.
2013
Persistent link: https://www.econbiz.de/10010426685
Saved in:
3
Modeling multi-criteria promotional strategy based on fuzzy goal programming
Mangaraj, B. K.
- In:
Implementing new business models in for-profit and …
,
(pp. 246-265)
.
2011
Persistent link: https://www.econbiz.de/10009126074
Saved in:
4
Enhancing the
television
-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
Saved in:
5
"Geld statt Geist"? : 25 Jahre Privatfernsehen in Deutschland ; Interview mit Hans-Jürgen Jakobs, Medienjournalist und Chefredakteur Sueddeutsche.de GmbH
Jakobs, Hans-Jürgen
;
Sjurts, Insa
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
6
(
2009
)
3
,
pp. 6-9
Persistent link: https://www.econbiz.de/10003885052
Saved in:
6
The digital challenge for public
television
broadcasters
Moszoro, Marian
;
Krzyzanowska, Magdalena
- In:
Proceedings of the 16th Annual Conference on Marketing …
,
(pp. 204-217)
.
2008
Persistent link: https://www.econbiz.de/10003800049
Saved in:
7
Super Bowl: a case study of buzz marketing
Mohr, Iris
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 33-39
Persistent link: https://www.econbiz.de/10003678066
Saved in:
8
Choice versus chance : using brand equity theory to explore TV audience lead-in effects, a case study
McDowell, Walter
;
Sutherland, John
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10001513103
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->