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Search: subject:"Customer-base analysis"
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Theorie
Consumer behaviour
11
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11
customer base analysis
11
Beziehungsmarketing
10
Relationship marketing
10
Theory
9
Customer base analysis
7
Customer value
7
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7
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6
customer lifetime value
6
customer-base analysis
5
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4
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4
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4
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4
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3
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3
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3
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2
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Customer lifetime value
2
Customer-base analysis
2
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2
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forecasting
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9
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Fader, Peter
2
Park, Young-hoon
2
Platzer, Michael
2
Reutterer, Thomas
2
Schweidel, David A.
2
Ansari, Asim
1
Ascarza, Eva
1
Bradlow, Eric T.
1
Dew, Ryan
1
Gopalakrishnan, Arun
1
Hardie, Bruce G. S.
1
Harfie, Bruce G. S.
1
Jamal, Zainab
1
Jerath, Kinshuk
1
Kalcher, Klaudius
1
Li, Jia
1
Netzer, Oded
1
Park, Chang Hee
1
Qi, Jiayin
1
Schröder, Nadine
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
European journal of operational research : EJOR
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
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ECONIS (ZBW)
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1
Leveraging purchase regularity for predicting customer behavior the easy way
Reutterer, Thomas
;
Platzer, Michael
;
Schröder, Nadine
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 194-215
Persistent link: https://www.econbiz.de/10012506525
Saved in:
2
Measuring customer lifetime value in a semi-contractual transaction setting with artificially truncated duration
Qi, Jiayin
;
Zhou, Yong-pin
;
Li, Jia
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10013336321
Saved in:
3
Customer
base
analysis
with recurrent neural networks
Valendin, Jan
;
Reutterer, Thomas
;
Platzer, Michael
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 988-1018
Persistent link: https://www.econbiz.de/10013471030
Saved in:
4
A cross-cohort changepoint model for
customer-base
analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
Saved in:
5
Customer-base
analysis
using repeated cross-sectional summary (RCSS) data
Jerath, Kinshuk
;
Fader, Peter
;
Harfie, Bruce G. S.
- In:
European journal of operational research : EJOR
249
(
2016
)
1
,
pp. 340-350
Persistent link: https://www.econbiz.de/10011435863
Saved in:
6
Some customers would rather leave without saying goodbye
Ascarza, Eva
;
Netzer, Oded
;
Hardie, Bruce G. S.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10011818453
Saved in:
7
Bayesian nonparametric
customer
base
analysis
with model-based visualizations
Dew, Ryan
;
Ansari, Asim
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10011864752
Saved in:
8
A multi-category
customer
base
analysis
Park, Chang Hee
;
Park, Young-hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 266-279
Persistent link: https://www.econbiz.de/10010427995
Saved in:
9
A multiactivity latent attrition model for
customer
base
analysis
Schweidel, David A.
;
Park, Young-hoon
;
Jamal, Zainab
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10010358776
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