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Search: subject_exact:"Business-to-business marketing"
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ECONIS (ZBW)
135
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1
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135
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1
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
2
A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs
Legare, Jonathan
;
Yao, Ping
;
Lo, Victor S.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 490-502
Persistent link: https://www.econbiz.de/10014374934
Saved in:
3
A numerical optimization approach for pricing components in customer defined bundles in a B2B market
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Computers & operations research : and their …
155
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014339014
Saved in:
4
The design of B2B customer references : a signaling theory perspective
Boyd, D. Eric
;
Sesé, F. Javier
;
Tillmanns, Sebastian
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 658-674
Persistent link: https://www.econbiz.de/10014251255
Saved in:
5
Market share contracts in B2B procurement settings with heterogeneous user preferences
Mantena, Ravi
;
Saha, Rajib Lochan
- In:
Production and operations management : the flagship …
31
(
2022
)
3
,
pp. 1290-1308
Persistent link: https://www.econbiz.de/10013164090
Saved in:
6
Updating the theory of industrial marketing : industrial marketing as a Bayesian process of belief-updating
Pedersen, Carsten Lund
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 403-420
Persistent link: https://www.econbiz.de/10013259110
Saved in:
7
Itemized pricing in B2B bundles with diminishing reservation prices and loss averse customers
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Journal of revenue and pricing management
21
(
2022
)
4
,
pp. 375-392
Persistent link: https://www.econbiz.de/10013390532
Saved in:
8
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
9
Artificial intelligence adoption in business-to-business marketing : toward a conceptual framework
Chen, Lujie
;
Jiang, Mengqi
;
Jia, Fu
;
Liu, Guoquan
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1025-1044
Persistent link: https://www.econbiz.de/10013399848
Saved in:
10
Purchasing professionals and the flat-rate bias : effects of price premiums, past usage, and relational ties on price plan choice
Kienzler, Mario
;
Kowalkowski, Christian
;
Kindström, Daniel
- In:
Journal of business research : JBR
132
(
2021
),
pp. 403-415
Persistent link: https://www.econbiz.de/10012581626
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