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~subject:"USA"
~type_genre:"Book section"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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USA
Brand
855
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The economics of forest disturbances : wildfires, storms, and invasive species
9
Trademark litigation : pragmatic tactics and techniques of winning
3
Brand management ; Vol. 1
2
Cross-cultural and critical perspectives on brands
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Multichannel marketing ecosystems : [creating connected customer experiences]
2
Scanner data and price indexes
2
Trademarks, brands, and competitiveness
2
Advances in electronic marketing
1
Applications of location analysis
1
Brand management ; Vol. 4
1
Brands and brand management : contemporary research perspectives
1
Breaking new ground in theory and practice
1
Consumer brand relationships : meaning, measuring, managing
1
Contemporary consumer culture theory
1
Design thinking : integrating innovation, customer experience and brand value
1
Disrupt together : how teams consistently innovate
1
Engaging consumers through branded entertainment and convergent media
1
Enhancing knowledge development in marketing ; Vol. 21
1
European pork chains : diversity and quality challenges in consumer-oriented production and distribution
1
Forestry sciences : FS
1
Handbook of partial least squares : concepts, methods and applications
1
Handbook of research in international marketing
1
International advertising and communication : current insights and empirical findings
1
International marketing ; Vol. 2
1
International marketing in the fast changing world
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Memorable customer experiences : a research anthology
1
Neue Entwicklungen im Rechnungswesen : Prozesse optimieren, Berichtswesen anpassen, Kosten senken
1
Psychology of branding
1
Systems analysis in forestry and forest industries
1
The handbook of crisis communication
1
The interface of business and culture
1
Trademarks and their role in innovation, entrepreneurship and industrial organization
1
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ECONIS (ZBW)
50
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1
From a distinctive sign to an exchangeable asset : exploring the U.S. market for trademark licensing
Ferrucci, Edoardo
;
Leone, Maria Isabella
;
Romagnoli, Manuel
- In:
Trademarks and their role in innovation, …
,
(pp. 97-123)
.
2021
Persistent link: https://www.econbiz.de/10012597133
Saved in:
2
Brand doings in a performative perspective : an analysis of conceptual brand discourses
Bode, Matthias
;
Kjeldgaard, Dannie
- In:
Contemporary consumer culture theory
,
(pp. 251-282)
.
2017
Persistent link: https://www.econbiz.de/10011666520
Saved in:
3
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
4
Perceived quality of Asian brands by US consumers : case of cosmetic brand using age as a moderator
Southworth, Sarah
;
Kim, Minjeong
- In:
International marketing in the fast changing world
,
(pp. 235-253)
.
2015
Persistent link: https://www.econbiz.de/10011416191
Saved in:
5
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
6
Saving the forest by reducing fire severity : selective fuels treatment location and scheduling
Church, Richard L.
;
Niblett, Matthew R.
;
O'Hanley, Jesse
; …
- In:
Applications of location analysis
,
(pp. 173-190)
.
2015
Persistent link: https://www.econbiz.de/10011348511
Saved in:
7
Opportunities in branding : benefits of cross-functional collaboration in driving identity
Finiw, Maryann
- In:
Disrupt together : how teams consistently innovate
,
(pp. 235-253)
.
2014
Persistent link: https://www.econbiz.de/10010406706
Saved in:
8
How brands can succeed in the local mobile revolution
Bruemmer, Paul
- In:
Multichannel marketing ecosystems : [creating connected …
,
(pp. 144-156)
.
2014
Persistent link: https://www.econbiz.de/10010481828
Saved in:
9
The rise of digital branding
McEvoy, Simon
- In:
Multichannel marketing ecosystems : [creating connected …
,
(pp. 12-20)
.
2014
Persistent link: https://www.econbiz.de/10010481854
Saved in:
10
Trademarks, brands, and competition
Davis, Jennifer
;
Maniatis, Spyros
- In:
Trademarks, brands, and competitiveness
,
(pp. 119-137)
.
2013
Persistent link: https://www.econbiz.de/10009758701
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