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Markenname
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1
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Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Marketing letters : a journal of research in marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of finance : the journal of the American Finance Association
1
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ECONIS (ZBW)
9
USB Cologne (EcoSocSci)
2
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1
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
2
Legacy in the making : building a long-term brand to stand out in a short-term world
Miller, Mark
;
Conley, Lucas
-
2018
Persistent link: https://www.econbiz.de/10011791007
Saved in:
3
Using demographic variables to determine target segments in binary logit models
Ganbaatar, Tsend-Ayush
- In:
Advances in applied economic research : proceedings of …
,
(pp. 193-224)
.
2017
Persistent link: https://www.econbiz.de/10011744024
Saved in:
4
Erlebniswelt im Zeichen des Elches : zur "Fabrikation der Sichtbarkeit" in der Geschichte von Abercrombie & Fitch
Hörz, Peter F. N.
;
Richter, Marcus
- In:
Zeitschrift für Unternehmensgeschichte
62
(
2017
)
1
,
pp. 111-133
Persistent link: https://www.econbiz.de/10011711648
Saved in:
5
A valuation analysis of corporate naming rights for collegiate sport venues
Popp, Nels
;
DeSchriver, Timothy D.
;
McEvoy, Chad D.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10011508540
Saved in:
6
Overcoming resistance to product rebranding
Collange, Véronique
;
Bonache, Adrien
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 621-532
Persistent link: https://www.econbiz.de/10011481875
Saved in:
7
Inside Coca-Cola : a CEO's life story of building the world's most popular brand
Isdell, Neville
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10009381514
Saved in:
8
A rose.com by any other name
Cooper, Michael J.
;
Dimitrov, Orlin
;
Rau, P. Raghavendra
- In:
The journal of finance : the journal of the American …
56
(
2001
)
6
,
pp. 2371-2388
Persistent link: https://www.econbiz.de/10001631758
Saved in:
9
Building strong brands
Aaker, David A.
-
1996
Persistent link: https://www.econbiz.de/10004302862
Saved in:
10
Building strong brands
Aaker, David A.
-
1996
Persistent link: https://www.econbiz.de/10013468068
Saved in:
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