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Search: subject_exact:"Marketingpolitik"
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USA
Marketing
18,838
Marketingmanagement
16,871
Marketing management
16,167
Theorie
3,854
Theory
3,842
Konsumentenverhalten
3,482
Consumer behaviour
3,478
Deutschland
3,286
Germany
2,926
Beziehungsmarketing
2,390
Relationship marketing
2,376
United States
1,930
Strategisches Management
1,850
Markenführung
1,775
Brand management
1,774
Online-Marketing
1,489
Internet marketing
1,410
Marktforschung
1,327
Unternehmenserfolg
1,209
Firm performance
1,171
Innovation
1,170
Strategic management
1,127
Marketingtheorie
1,106
Werbung
1,075
Marketing theory
1,057
Market research
1,017
KMU
984
SME
983
Internationales Marketing
939
Advertising
895
Management
890
Social Web
881
Social web
881
International marketing
871
Markenimage
731
Markenartikel
724
Electronic Commerce
717
Innovationsmanagement
715
Brand image
711
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221
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61
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Article
1,127
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914
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6
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882
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882
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239
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239
Graue Literatur
123
Non-commercial literature
123
Collection of articles of several authors
102
Sammelwerk
102
Arbeitspapier
80
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80
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73
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67
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54
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54
Hochschulschrift
54
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47
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31
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29
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24
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24
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23
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19
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18
Bibliography included
18
Guidebook
14
Ratgeber
14
Fallstudiensammlung
12
Amtsdruckschrift
9
Collection of articles written by one author
9
Government document
9
Sammlung
9
Conference paper
8
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8
Bibliografie
7
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7
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7
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5
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4
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4
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3
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English
1,922
German
87
Undetermined
35
Italian
2
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1
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1
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1
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Kotler, Philip
20
Kaiser, Harry M.
12
Kumar, V.
9
Hawkins, Del I.
8
Calantone, Roger J.
7
Hartley, Robert F.
7
Perreault, William D.
7
Keller, Kevin Lane
6
Layton, Roger A.
6
Malshe, Avinash
6
Mothersbaugh, David L.
6
Song, Michael
6
Day, George S.
5
Korzenny, Felipe
5
Lakdawalla, Darius
5
Lovelock, Christopher H.
5
McCarthy, Edmund Jerome
5
Newman, Bruce I.
5
Varadarajan, Rajan
5
Wilson, David T.
5
Workman, John P.
5
Zaltman, Gerald
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Baker, Michael John
4
Best, Roger J.
4
Boone, Louis E.
4
Boyd, Harper W.
4
Brettel, Malte
4
Cosgrove, Kenneth M.
4
Crittenden, Victoria Lynn
4
Ehrlich, Gabriel
4
Ferrell, Odies C.
4
Gupta, Sunil
4
Hanssens, Dominique M.
4
Homburg, Christian
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
Krohmer, Harley
4
Kurtz, David L.
4
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American Marketing Association
19
American Management Association
6
NetLibrary, Inc
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
Eurohandelsinstitut
2
European Society for Opinion and Marketing Research
2
J. L. Kellogg Graduate School of Management
2
USA / Economic Research Service
2
USA / General Accounting Office
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Books on Demand GmbH <Norderstedt>
1
California Agricultural Experiment Station
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Econometrisch Instituut <Rotterdam>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
IMP Group
1
Information Resources Management Association
1
Institute of Cost and Management Accountants
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
International Association of Business Communicators
1
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Journal of marketing
28
Journal of business research : JBR
26
Journal of macromarketing : examining the interactions among markets, marketing, and society
20
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
20
Journal of marketing management : MM
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
American journal of agricultural economics
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Political marketing in the United States
13
European journal of marketing : EJM
12
Harvard business review : HBR
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of the Academy of Marketing Science
12
The journal of consumer marketing
12
Journal of advertising research
11
SpringerLink / Bücher
11
The journal of product innovation management : an international publication of the Product Development & Management Association
11
Working paper / National Bureau of Economic Research, Inc.
11
Journal of marketing education : JME
10
Australasian marketing journal
9
Business horizons
9
Journal of business ethics : JOBE
9
Journal of business strategy
9
Journal of historical research in marketing
9
Series / American Marketing Association
9
The journal of business & industrial marketing
9
Does marketing need reform? : fresh perspectives on the future
8
Journal of business-to-business marketing
8
Journal of marketing communications
8
Marketing intelligence & planning
8
AMS review : official publication of the Academy of Marketing Science
7
Journal of food products marketing
7
Journal of marketing research : JMR
7
Journal of marketing theory and practice
7
MSI reports : working paper series
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Psychology & marketing
7
Report / Marketing Science Institute
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
International journal of technology marketing : IJTMkt
6
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Source
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ECONIS (ZBW)
1,966
USB Cologne (EcoSocSci)
81
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2041
Marketing in the service sector
Rathmell, John M.
-
1974
Persistent link: https://www.econbiz.de/10004614644
Saved in:
2042
Marketing decisions for European operations in the U.S.
Picard, Jacques L.
-
1978
Persistent link: https://www.econbiz.de/10004616086
Saved in:
2043
Marketing of agricultural products
Kohls, Richard L.
;
Downey, Walter David
-
1972
-
4. ed., 1. print.
Persistent link: https://www.econbiz.de/10004587463
Saved in:
2044
Competition and marketing strategies in the pharmaceutical industry
Slatter, Stuart S. P.
-
1977
Persistent link: https://www.econbiz.de/10004696036
Saved in:
2045
Products liability and the reasonably safe product : a guide for management, design and marketing
Weinstein, Alvin S.
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10004810133
Saved in:
2046
Marketing in the service sector
Rathmell, John M.
-
1974
Persistent link: https://www.econbiz.de/10013541292
Saved in:
2047
Marketing nach und in USA : ein Ratgeber für marktgerechtes Planen ; der US-Markt in seiner Entwicklung bis 1980
Sittig, Carl A.
-
1973
Persistent link: https://www.econbiz.de/10014455691
Saved in:
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