Marketing in the service sector
John M. Rathmell
| Year of publication: |
1974
|
|---|---|
| Authors: | Rathmell, John M. |
| Publisher: |
Cambridge, Mass. : Winthrop |
| Subject: | USA | Dienstleistungsbetrieb | Marketing |
| Extent: | VIII, 232 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-87626-561-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004614644