Marketing in the service sector
John M. Rathmell
| Year of publication: |
1974
|
|---|---|
| Authors: | Rathmell, John M. |
| Publisher: |
Cambridge, Mass. : Winthrop Publ. |
| Subject: | Dienstleistung | Marktforschung | Vereinigte Staaten | USA | Dienstleistungsbetrieb | Marketing |
| Extent: | VIII, 232 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliogr. S. 221-229 |
| ISBN: | 0-87626-561-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013541292