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~subject:"United States"
~type_genre:"Conference paper"
~type_genre:"Lehrbuch"
~type_genre:"Mehrbändiges Werk"
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United States
International marketing
249
Internationales Marketing
249
Online-Marketing
223
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208
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176
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161
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160
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2
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2
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2
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
58
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1
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58
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1
Integrated marketing communication :
advertising
and promotion in a digital world
Juska, Jerome M.
-
2018
--
Advertising
campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan …
Persistent link: https://www.econbiz.de/10011754596
Saved in:
2
Modeling the effect of campaign
advertising
on US presidential elections when differences across states matter
Gallego, Maria
;
Schofield, Norman
- In:
Mathematical social sciences
90
(
2017
),
pp. 160-181
Persistent link: https://www.econbiz.de/10011929364
Saved in:
3
The logo matters : the effect of the logo type on the attitude towards co-products
Heberle, Antonia
;
Gierl, Heribert
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011799710
Saved in:
4
You are joking, right? : connecting humour types to innovative behaviour and innovation output
Hurmelinna-Laukkanen, Pia
;
Atta-Owusu, Kwadwo
; …
- In:
International journal of innovation management
20
(
2016
)
8
,
pp. 1640021-1-22
Persistent link: https://www.econbiz.de/10011656684
Saved in:
5
Effectiveness of the "Made in China" TV advertisement : evidence from a survey at an American university
Wang, Qingbin
;
Sun, Tao
;
Li, Minghao
;
Li, Wen
;
Zou, Yang
- In:
Journal of Chinese economic and foreign trade studies
6
(
2013
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10010347089
Saved in:
6
Essentials of contemporary
advertising
Arens, William F.
;
Schaefer, David H.
-
2007
Persistent link: https://www.econbiz.de/10003189623
Saved in:
7
How do 3-dimensional images promote products on the Internet?
Choi, Yung Kyun
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2164-2170
Persistent link: https://www.econbiz.de/10010400095
Saved in:
8
Online market research : methods, benefits and issues, part 1
Comley, Pete
;
Beaumont, Jon
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
4
,
pp. 315-327
Persistent link: https://www.econbiz.de/10009154953
Saved in:
9
Advertising
media workbook and sourcebook
Kelley, Larry D.
;
Jugenheimer, Donald W.
;
Sheehan, Kim …
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10010528416
Saved in:
10
Contemporary direct & interactive marketing
Spiller, Lisa D.
;
Baier, Martin
-
2010
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003789146
Saved in:
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