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United States
Cross-cultural marketing
4
Interkulturelles Marketing
4
Consumer behaviour
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Cross-cultural competence
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Interkulturelle Kompetenz
3
Konsumentenverhalten
3
National culture
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Nationalkultur
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Online retailing
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Online-Handel
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USA
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Welt
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World
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Australia
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Australien
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Innovation
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International competition
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International market entry
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International marketing
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Internationaler Markteintritt
2
Internationaler Wettbewerb
2
Internationales Marketing
2
Internet marketing
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Luxury goods
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Luxusgüter
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Online-Marketing
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Absatz
1
Advertising effects
1
Betriebliche Kreislaufwirtschaft
1
Beziehungsmarketing
1
Brand management
1
China
1
Competitive advantage
1
Cross-cultural management
1
Cross-cultural relations
1
Customer retention
1
Einführung
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Ernährungsindustrie
1
Ethnic group
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Camillo, Angelo A.
1
Chang, S. J.
1
Holt, Svetlana
1
Hume, Craig
1
Hume, Margee
1
Marques, Joan
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Handbook of research on effective marketing in contemporary globalism
3
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ECONIS (ZBW)
3
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To Russia with love : the complexity of penetrating new markets
Holt, Svetlana
;
Marques, Joan
;
Camillo, Angelo A.
- In:
Handbook of research on effective marketing in …
,
(pp. 137-145)
.
2014
Persistent link: https://www.econbiz.de/10010403487
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2
Transcultural understanding in business communication : the case of America vs. Korea
Chang, S. J.
- In:
Handbook of research on effective marketing in …
,
(pp. 128-136)
.
2014
Persistent link: https://www.econbiz.de/10010403490
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3
Augmenting transcultural diffusion through knowledge management : the critical role of internal marketing
Hume, Craig
;
Hume, Margee
- In:
Handbook of research on effective marketing in …
,
(pp. 104-127)
.
2014
Persistent link: https://www.econbiz.de/10010403491
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