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United States
New product development
7
Produktentwicklung
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Innovation management
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Beziehungsmarketing
5
China
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Consumer behaviour
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Unternehmenserfolg
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E-commerce
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Fang, Eric
3
Sridhar, Shrihari
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Steenkamp, Jan-Benedict E. M.
1
Taylor, Charles Raymond
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Zou, Shaoming
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Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Reviving traditions in research on international market entry
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ECONIS (ZBW)
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New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
2
The impact of economic contractions on the effectiveness of R&D and advertising : evidence from US companies spanning three decades
Steenkamp, Jan-Benedict E. M.
;
Fang, Eric
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10009299482
Saved in:
3
MNC control over foreign market ventures: do host governments still play a major role?
Zou, Shaoming
;
Taylor, Charles Raymond
;
Fang, Eric
- In:
Reviving traditions in research on international market …
,
(pp. 35-47)
.
2003
Persistent link: https://www.econbiz.de/10002566098
Saved in:
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