//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Kumar, V."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Beziehungsmarketing
84
Relationship marketing
84
Indien
62
India
61
Consumer behaviour
45
Konsumentenverhalten
45
Kundenwert
41
Marketing management
41
Marketingmanagement
41
Customer value
38
Theorie
38
Theory
38
USA
24
Firm performance
22
Marktforschung
21
Unternehmenserfolg
20
Marketingforschung
17
Market research
16
Brand management
15
Markenführung
15
Marketing
15
Marketing theory
14
Marketingtheorie
14
Messung
14
Measurement
13
Performance measurement
13
Performance-Messung
13
Customer satisfaction
12
Emerging economies
12
Kundenmanagement
12
Kundenzufriedenheit
12
Schwellenländer
12
B-to-B-Marketing
11
Brand image
11
Business-to-business marketing
11
Customer integration
11
Einzelhandel
11
Forecasting model
11
Innovation
11
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
18
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Lehrbuch
5
Textbook
5
Glossar enthalten
3
Glossary included
3
Aufsatz im Buch
2
Book section
2
Case study
2
Fallstudie
2
Bibliografie
1
CD-ROM, DVD
1
more ...
less ...
Language
All
English
24
Author
All
Kumar, V.
22
Aaker, David A.
5
Day, George S.
5
Leone, Robert P.
4
Venkatesan, Rajkumar
3
Pancras, Joseph
2
Pansari, Anita
2
Sriram, S.
2
Beckmann, Denise
1
Bhagwat, Yashoda
1
Bierlaire, Michel
1
Bohling, Tim
1
George, Morris
1
Jayachandran, Satish
1
Jones, Eli
1
Krasnikov, Alexander
1
Kumar, V. Prem
1
Kumar, Vaidyanathan S.
1
Kushwaha, Tarun
1
Petersen, J. Andrew
1
Piu, Francesco
1
Rajan, Bharath
1
Ramaseshan, B.
1
Shah, Denish
1
Speranza, Maria Grazia
1
Sunder, Sarang
1
Zhang, Xi Alan
1
more ...
less ...
Published in...
All
Journal of marketing
6
Journal of international marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Handbook of research on customer equity in marketing
1
International journal of forecasting
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing mix decisions : new perspectives and practices
1
Transportation research / E : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing research
Kumar, V.
;
Leone, Robert P.
;
Aaker, David A.
;
Day, George S.
-
2019
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011878503
Saved in:
2
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
3
National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer
Kumar, V.
;
Pansari, Anita
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011460092
Saved in:
4
Introducing a preliminary consists selection in the locomotive assignment problem
Piu, Francesco
;
Kumar, V. Prem
;
Bierlaire, Michel
; …
- In:
Transportation research / E : an international journal
82
(
2015
),
pp. 217-237
Persistent link: https://www.econbiz.de/10011410058
Saved in:
5
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
6
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
7
Aggregate- and individual-level customer lifetime value
Kumar, V.
;
Pansari, Anita
- In:
Handbook of research on customer equity in marketing
,
(pp. 44-76)
.
2015
Persistent link: https://www.econbiz.de/10010483500
Saved in:
8
My plans for Journal of Marketing : an Editor in Chief's perspective
Kumar, V.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010381375
Saved in:
9
Marketing research
Aaker, David A.
;
Kumar, V.
;
Leone, Robert P.
;
Day, George S.
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009634514
Saved in:
10
Empirical investigation of retail expansion and cannibalization in a dynamic environment
Pancras, Joseph
;
Sriram, S.
;
Kumar, V.
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2001-2018
Persistent link: https://www.econbiz.de/10009679748
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->