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~subject:"United States"
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United States
Sport event
17
Sportveranstaltung
17
Sport
16
Sports
16
Sportmarketing
15
Sports marketing
15
Professional sports
14
Profisport
14
Sponsoring
12
Sponsorship
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Big event
11
Großveranstaltung
11
Canada
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Kanada
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Consumer behaviour
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Konsumentenverhalten
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Welt
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World
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Brand management
5
Designation of origin
5
Herkunftsbezeichnung
5
Management
5
Markenführung
5
Sport organization
5
Sportorganisation
5
Ball game
4
Ballsport
4
Beziehungsmarketing
4
Organisation
4
Organization
4
Relationship marketing
4
Sport policy
4
Sportpolitik
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USA
4
Athletes
3
Bibliometrics
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Bibliometrie
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Football
3
Fußball
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English
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O'Reilly, Norm
4
Nadeau, John
3
Carvalho, Paulo
1
Jones, D. Floyd
1
Kaplan, Alan
1
Lyberger, Mark R.
1
McCarthy, Larry M.
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Pegoraro, Ann
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Rahinel, Ryan
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Séguin, Benoit
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Journal of sport management : the official journal of the North American Society of Sport Management
3
International journal of sport finance
1
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ECONIS (ZBW)
4
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1
Racial-ethnic team-market congruency in professional sport
Nadeau, John
;
Pegoraro, Ann
;
Jones, D. Floyd
;
O'Reilly, Norm
- In:
Journal of sport management : the official journal of …
25
(
2011
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10009161084
Saved in:
2
Experimental design methods in sport management research : the playoff safety bias
O'Reilly, Norm
- In:
Journal of sport management : the official journal of …
25
(
2011
)
3
,
pp. 217-228
Persistent link: https://www.econbiz.de/10009240758
Saved in:
3
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
4
"If you can't win, why should I buy a ticket?" : hope, fan welfare, and competitive balance
O'Reilly, Norm
;
Kaplan, Alan
;
Rahinel, Ryan
;
Nadeau, John
- In:
International journal of sport finance
3
(
2008
)
2
,
pp. 106-118
Persistent link: https://www.econbiz.de/10003724780
Saved in:
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