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Search: person:"Walker, Matthew"
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United States
Experiment
15
Corporate social responsibility
14
Corporate Social Responsibility
13
Sport event
12
Sportveranstaltung
12
USA
12
Consumer behaviour
11
Konsumentenverhalten
11
Professional sports
11
Profisport
11
Sportmarketing
8
Sports marketing
8
Sport organization
7
Sportorganisation
7
Sports
6
Football
5
Fußball
5
Impact assessment
5
Sport
5
Wirkungsanalyse
5
Auction theory
4
Auktionstheorie
4
Beziehungsmarketing
4
Big event
4
Brand management
4
Confidence
4
Environmental management
4
Fundraising
4
Großveranstaltung
4
Internet marketing
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Markenführung
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Online-Marketing
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Relationship marketing
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Social Web
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Social web
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South Africa
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Südafrika
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1
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English
12
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Walker, Matthew
12
Heere, Bob
3
Groza, Mark D.
2
Kent, Aubrey
2
Buning, Richard J.
1
Jin, Liyan
1
Jordan, Jeremy S.
1
Kim, Woosoon
1
Ko, Yong Jae
1
Mao, Luke Lunhua
1
Parent, Milena M.
1
Pronschinske, Mya
1
Pronschinske, Mya R.
1
Sartore-Baldwin, Melanie L.
1
Vincent, John
1
Woolf, Jules
1
Yoshida, Masayuki
1
Zhang, James J.
1
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Journal of sport management : the official journal of the North American Society of Sport Management
3
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
International journal of sport management and marketing : IJSMM
1
Journal of business ethics : JOBE
1
Journal of marketing theory and practice
1
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ECONIS (ZBW)
12
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1
Differentiating mass participant sport event consumers : traditional versus non-traditional events
Buning, Richard J.
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10011508553
Saved in:
2
Do charity sport events function as "brandfests" in the development of brand community?
Woolf, Jules
;
Heere, Bob
;
Walker, Matthew
- In:
Journal of sport management : the official journal of …
27
(
2013
)
2
,
pp. 95-107
Persistent link: https://www.econbiz.de/10009737316
Saved in:
3
Attracting Facebook "fans" : the importance of authenticity and engagement as a social networking strategy for professional sport teams
Pronschinske, Mya
;
Groza, Mark D.
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
4
,
pp. 221-231
Persistent link: https://www.econbiz.de/10009710128
Saved in:
4
Measuring the social impacts associated with Super Bowl XLIII : preliminary development of a psychic income scale
Kim, Woosoon
;
Walker, Matthew
- In:
Sport management review
15
(
2012
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10009517332
Saved in:
5
Consumer attitudes toward responsible entities in Sport (CARES) : scale development and model testing
Walker, Matthew
;
Heere, Bob
- In:
Sport management review
14
(
2011
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10009160474
Saved in:
6
The process of organizational identity : what are the roles of social responsiveness, organizational image, and identification?
Sartore-Baldwin, Melanie L.
;
Walker, Matthew
- In:
Journal of sport management : the official journal of …
25
(
2011
)
5
,
pp. 489-505
Persistent link: https://www.econbiz.de/10009374573
Saved in:
7
Brand community development through associated communities : grounding community measurement within social identity theory
Heere, Bob
;
Walker, Matthew
;
Yoshida, Masayuki
;
Ko, Yong Jae
- In:
Journal of marketing theory and practice
19
(
2011
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10009383562
Saved in:
8
Impact of green stadium initiatives on donor intentions toward an intercollegiate athletic programme
Jin, Liyan
;
Mao, Luke Lunhua
;
Zhang, James J.
;
Walker, …
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 121-141
Persistent link: https://www.econbiz.de/10009407932
Saved in:
9
Perceived organizational motives and consumer responses to proactive and reactive CSR
Groza, Mark D.
;
Pronschinske, Mya R.
;
Walker, Matthew
- In:
Journal of business ethics : JOBE
102
(
2011
)
4
,
pp. 639-652
Persistent link: https://www.econbiz.de/10009300351
Saved in:
10
Communicating socially responsible initiatives : an analysis of US professional teams
Walker, Matthew
;
Kent, Aubrey
;
Vincent, John
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 187-195
Persistent link: https://www.econbiz.de/10008825865
Saved in:
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