The process of organizational identity : what are the roles of social responsiveness, organizational image, and identification?
Year of publication: |
2011
|
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Authors: | Sartore-Baldwin, Melanie L. ; Walker, Matthew |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 25.2011, 5, p. 489-505
|
Subject: | Motorsport | Reputation | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | USA | United States |
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